Paris [France], September 27 (ANI): Reliance Brands Limited (RBL) and famend Indian designer Rahul Mishra, who introduced their collaboration final 12 months, have launched their new world luxurious label’AFEW Rahul Mishra’. The inaugural easy-to-wear assortment was offered as we speak on the Palais de Tokyo in Paris amongst world retailers, vogue press and celebrities.
AFEW Rahul Mishra is an acronym representing Air, Fire, Earth, Water, and was collectively envisioned with Michael Nash, a London-based design powerhouse.
“The label embodies Rahul Mishra’s vision of effortless, easy-to-wear luxury tailored to the modern woman’s wardrobe. The label’s logo was established through a yearlong interactive design process with AnthonyStephanie Nash,” an RBL launch mentioned.
Rooted within the language of the award-winning couturier, the model harmonizes Rahul Mishra’s Indian heritage with a worldwide perspective, focusing their course of on the intention to utilise pure components.
“Rahul’s creative inclinations towards nature, landscape, art, and culture are emphasized as AFEW Rahul Mishra articulates fashion that is contemporary yet timeless. The collection’s visuals explore painterly renditions of Himalayan landscapes imagined under a vibrant sky with simplified printmotifs. Effortlessly woven together in a single story through youthful silhouettes, the collection transitions seamlessly from brunch to elegant eveningwear,” the discharge mentioned.
Curated by famend stylist Jenke Tailly, the gathering options an beautiful lineup of girls’s clothes, complemented by a collection of jewelry, baggage, and footwear.
The jewelry is crafted from sterling silver and recycled brass, whereas the luggage are handcrafted in Manipur with’kauna grass’ weaves and embellished with hand-embroidered motifs. The footwear additionally characteristic embroidered motifs developed on the AFEW Rahul Mishra atelier.
With the model’s Paris launch, a devoted gross sales showroom will solely serve world retailers from September 28 to October 3, 2023.
“In the coming months, AFEW Rahul Mishra will be available on AFEW.RahulMishra.in and at Rahul Mishra flagship stores, followed by exclusive AFEW Rahul Mishra stores in key fashion cities,” the discharge mentioned.
Darshan Mehta, MD of Reliance Brands Limited mentioned that as consumption energy steadily shifts from west to east, vogue and design sensibilities are following go well with.
“This exhilarating journey with Rahul transcends borders, leveraging the best of Indian design and craftsmanship for the global consumer. AFEW gives voice to Rahul Mishra’s genius of nature-inspired creativity and his desire to be more present in the lives of his customers. The launch during Paris Fashion Week propels the brand onto a global stage, reaching the most discerning global audience looking for functional everyday pieces elevated by a couturier’s touch,” Mehta mentioned.
The winner of International Woolmark Prize in 2014 and the primary Indian to be invited to showcase at Haute Couture Week in 2020, AFEW Rahul Mishra returns the designer to his love of precirc;t-agrave;-porter.
Building upon his legacy of easy-to-wear vogue showcased throughout Paris Fashion Week from 2014 to 2020 earlier than his foray into high fashion, AFEW’s versatile separates supply prospects extra alternatives to expertise his designs.
“The pieces exude a strong sense of individuality through their use of unique, narrative-driven design elements that maintain the aesthetic relevance of the product over the years. Crafted with the intention of sparking conversations around creativity, craftsmanship, and community, AFEW bridges the gap between the physical form and function of garments,” the discharge mentioned.
AFEW Rahul Mishra additionally intends to proceed Rahul Mishra and RBL’s “shared philosophy of inclusivity” by approaching every design by way of the lens of employment and inspiring progress for communities of staff and artisans throughout India.
“With AFEW Rahul Mishra, I am glad to return to creating ‘easy to wear’ fashion after a temporary hiatus from it in my namesake brand in 2020. Our precirc;t-agrave;-porter line, which was once an anchor for my identity as a designer, led us to the platform of Haute Couture. In AFEW Rahul Mishra, we arethrilled to institute a new global brand from India that is fiercely modern and yet, carries the delicateness of human touch in a way that it is more accessible to the consumer,” Rahul Mishra mentioned. (ANI)