HomeLatest"V-Point" Debuts, Fueling Japan’s Point System Competition

“V-Point” Debuts, Fueling Japan’s Point System Competition

TOKYO, Apr 22 (News On Japan) –
The “V-Point” service, now Japan’s largest point-based loyalty program, formally started on Monday, boasting roughly 150 million members.

This new V-Point initiative outcomes from the merger between Mitsui Sumitomo Financial Group’s V-Point and the T-Point program operated by Culture Convenience Club, which manages Tsutaya shops amongst others.

The mixed membership totals over 150 million, establishing it because the nation’s largest level program. V-Point will accrue factors via transactions with the globally accepted Visa bank card, which is supported by over 100 million retailers worldwide. It additionally integrates with monetary apps from entities like Mitsui Sumitomo Bank.

As on-line purchasing and cashless funds proceed to rise, the competitors to safe buyer loyalty via level applications is intensifying.

Source: ANN