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HomeLatestGMO presents blockchain domains to Japanese market - Domain Name Wire |...

GMO presents blockchain domains to Japanese market – Domain Name Wire | Domain Name News

Company creates standalone website to promote Unstoppable Domains blockchain domains.

GMO launched CryptoName to resell Unstoppable Domains alt-root domains.

GMO Internet Group, a big area title firm in Japan, has created a brand new website to advertise blockchain domains to its clients in Japan.

CryptoName by GMO is a partnership with Unstoppable Domains, one of many blockchain-based naming platforms.

Unstoppable Domains says that is the primary partnership it has accomplished with a standard area title registrar.

GMO is promoting the domains on a singular website quite than certainly one of its common registrar model websites. There are three registrars I’m conscious of that intermingle ICANN-managed domains with alt-root blockchain domains. Namecheap and PorkBun promote Handshake second stage domains, and Encirca acts as a go-between for corporations wishing to register .eth Ethereum Name Service domains and a few Handshake domains. (Listen to an interview with Encirca president Thomas Barrett right here.)

I feel GMO’s strategy is wise. Blockchain domains are presently used for essentially totally different functions than common domains (pockets addresses vs. web sites). Offering them on a standard registrar search, not less than at this time limit, would doubtless trigger confusion. Additionally, there are unanswered questions on title collisions between competing blockchain naming platforms and, finally, the ICANN root. This may create points sooner or later for conventional registrars promoting blockchain domains.