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Yamazaki Bakery as soon as once more donates bread to evacuation facilities at nearly inhuman speeds


On what was meant to be a vacation week in Japan, torrential rains fell over a lot of the nation inflicting widespread flooding and landslides. The demise toll has risen to eight and 18 municipalities have been declared catastrophe areas thus far with extra rain nonetheless to return.

One affected space is Soja City in Okayama Prefecture the place 9 evacuation facilities have been arrange on Aug 14 that accommodated 371 residents who heeded the decision. Given the sudden nature of evacuation shelters they’re often spartan circumstances, however on this case evacuees have been greeted with the surprising luxurious of 1,400 items of baked items inside hours of their arrival, all donated by Yamazaki Baking.

Meanwhile, in Hiroshima City, some 2,000 pies, buns, and sandwiches have been distributed to shelters between Aug 13 and 16. On Aug 15, neighboring Akitakata City was given 900 baked items for his or her shelters. Once once more, this was all carried out by Yamazaki Baking firm alone.

▼ Yamazaki is the maker of Japan’s well-known Lunch Pack premade sandwich pouches.

If you’re holding monitor, that’s effectively over 4,000 gadgets donated to shelters in scattered affected places round Japan nearly instantaneously, and we now have an inkling that these are simply those we’re listening to about.

Part of the explanation for the extremely quick donation is that the areas ship out a request to the corporate for help. This is as a result of Yamazaki Baking has an intensive historical past of catastrophe reduction. Yamazaki bread was dispatched through the 2011 Tohoku Earthquake, 2016 Kumamoto Earthquake, and Soja City once more when it was hit by heavy rain in 2018. During sudden blizzards in 2014, 2018 and 2019 that left hundreds of motorists stranded, a fleet of Yamazaki vehicles arrived and hand delivered bread to victims.

It’s sufficient that in occasions of catastrophe a Yamazaki truck with its signature image of a woman consuming a sandwich is about as anticipated as a fireplace truck and ambulance.

Even regardless of their monitor report with donations, Soja Mayor Soichi Kataoka tweeted his amazement and appreciation of Yamazaki’s pace and professionalism. All in the identical day that the evacuation was referred to as for, Yamazaki coordinated with metropolis officers to evenly and rapidly distribute a surplus of bread the place it was wanted most.

▼ “Yamazaki Baking dropped this off at the Showa area evacuation center without delay and without a fuss. What can I say about this company? It is extremely appreciated.”


So, how does a baked items firm arrive on the scene, no matter the place it’s in Japan, so quick that they too might be thought-about first responders?

The motive can be why their bread tastes so good irrespective of the place in Japan you’re: They have factories in all places. To be actual, there are 26 factories throughout Japan and the corporate handles its personal distribution facilities and trucking, all in order that the merchandise get to shoppers within the freshest situation doable.

But it’s this similar distribution system that additionally makes Yamazaki an excellent nationwide catastrophe response community. All it wanted was to be an organization that isn’t solely prepared to assist, however desirous to.

“Yamazaki believes that it is our social duty as a food company to provide emergency food to areas affected by large-scale disasters. During the Great Tohoku Earthquake in 2011, the Great Hanshin Earthquake, Chuetsu Earthquake in Niigata, Kumamoto Earthquake, Hokkaido Eastern Iburi Earthquake, and more, we have made every effort to supply and deliver relief food such as bread, rice balls, and beverages to those who had to evacuate. We will also continue to make efforts to improve this system so that we can fulfill our mission as a company who plays a role in the food supply of Japan.”

(Yamazaki Bakery web site)

Source: J-Cast News, Yamazaki Baking, Matomebu

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