Re-runs of “The Apprentice” actuality present that propelled Donald Trump into the U.S. nationwide consciousness, are displaying on Prime Video, the newest indication of warming relations between the U.S. president and Amazon tycoon Jeff Bezos.
Following a frosty few years between tech titans and the U.S. president, the transfer is one other signal of a rapprochment that noticed key figures from Apple, Amazon, Google and Meta bag front-row seats at Trump’s January inauguration after making hefty donations.
Bezos has additionally sought to make his Washington Post newspaper much less hostile to the president, ordering its opinion part to not run columns against “personal liberties and free markets,” and quashing its deliberate endorsement of Democrat Kamala Harris earlier than the U.S. election.
Amazon’s announcement comes after its streaming arm stated it could additionally air a behind-the-scenes documentary about First Lady Melania Trump.
The first season of “The Apprentice” turned out there on the platform on Monday and by Tuesday was being marketed on the touchdown web page, the place it was displaying as “#6 in the U.S.”
Amazon stated new seasons would change into out there each week till the seventh season, which might be launched in April.
In an announcement launched by Amazon, Trump welcomed the return of the present — of which he was a producer, and subsequently prone to achieve income from reruns.
“I look forward to watching this show myself — such great memories, and so much fun, but most importantly, it was a learning experience for all of us!” he stated.
Mark Burnett, the British-American producer thought-about the brains behind the format, stated he hoped the present would entice a brand new era of viewers, 20 years after it first aired.
“The Apprentice is one of the best shows that I ever produced,” he stated in an announcement. “The charismatic onscreen presence of President Donald J Trump made it a bona fide hit! Now, thanks to Prime Video, a whole new audience will experience a new season every Monday.”
While Trump was already a celeb determine in New York within the Eighties and Nineties, “The Apprentice” catapulted him to broader nationwide fame when it launched in 2004.
Producers solid the true property mogul as an archly profitable businessman, who oversaw a cut-throat competitors between budding entrepreneurs.
Contestants would vie for Trump’s approval, permitting them to progress to the next installment, with those that failed summarily dismissed by Trump’s now-famous catchphrase “You’re fired!”
The final winner of the collection was given a six-figure wage to work inside the Trump empire.
“The Apprentice” was an enormous community tv hit for a number of years and is credited with creating the general public persona that Trump leveraged to run for the White House in 2016.
It additionally spawned dozens of worldwide off-shoots together with some that outlasted the U.S. progenitor. While Trump was fired from the U.S. present in 2015 over remarks he made about Mexican immigrants, the British model continues to be proven on the BBC.
“The Apprentice” is owned by MGM Alternative, whose mum or dad firm was purchased by Amazon three years in the past.
© 2025 AFP