‘Tis the season to unpack Spotify Wrapped. And it ought to come as no shock that for a second yr in a row, Taylor Swift has been named its most-played artist.
On Wednesday, the streaming big unveiled its annual overview of particular person listening tendencies in addition to tendencies from world wide. Users can now entry their high artists, songs, genres, albums and podcasts, in addition to uncover which artists had the largest yr on the platform.
Swift was 2024’s most-streamed artist globally, rating in additional than 26.6 billion streams. She’s adopted by The Weekend, Bad Bunny, Drake and Billie Eilish, in that order.
In the U.S., the listing seems comparable: It’s Swift within the high spot, adopted by Drake, Zach Bryan, Morgan Wallen and Kanye West.
Last yr, Swift dethroned Puerto Rican reggaetón star Bad Bunny for the highest spot, globally. He held the coveted title for 3 years in a row starting in 2020.
Swift additionally earned the title of most-streamed album in 2024, with “The Tortured Poets Department.” She’s adopted by Eilish’s “Hit Me Hard and Soft,” Sabrina Carpenter’s “Short n’ Sweet,” Karol G’s “Mañana Será Bonito” and Ariana Grande’s “eternal sunshine.”
All of these titles are new to 2024 except Karol G’s album, which launched early final yr.
In the U.S., there are solely slight variations: Swift’s album nonetheless leads, adopted by Wallen’s “One Thing At A Time” — launched final yr. Then it is Carpenter, Noah Kahan’s “Stick Season,” and Chappell Roan’s “The Rise and Fall of a Midwest Princess,” additionally launched in 2023.
Carpenter leads the most-streamed songs each within the U.S. and globally this yr, together with her summertime smash “Espresso.” It earned over 1.6 billion streams.
Globally, she’s adopted by Benson Boone’s “Beautiful Things,” Eilish’s “Birds of a Feather,” FloyyMenor and Cris MJ’s “Gata Only” and Teddy Swims’ “Lose Control.”
And within the U.S., she’s trailed by Kendrick Lamar’s “Not Like Us,” Shaboozey’s “A Bar Song (Tipsy)”, Post Malone and Morgan Wallen’s “I Had Some Help” and Tommy Richman’s “Million Dollar Baby.”
This yr, there are a number of new options on Spotify Wrapped. Those embody a brand new knowledge story referred to as “Your Music Evolution,” documenting three distinct musical phases for every consumer, and a customized playlist. The individualized “Your Top Artist” characteristic has modified barely, too, and now consists of “Longest Listening Streak” as well as the familiar “Top Listeners.”
That the largest artists, globally, earned high spots on Spotify Wrapped ought to come as no shock — they’re featured prominently throughout the streaming service, together with on its extremely influential playlists, along with boasting loyal, devoted fanbases. For impartial artists who could seem on a person listener’s Wrapped, accessing a high spot on the worldwide listing would require billions of streams.
Streaming now accounts for many of the cash generated by the music trade — a whopping 84% within the United States, in line with the Recording Industry Association of America, and 67.3% worldwide, in line with a 2024 report by the International Federation of the Phonographic Industry, which tracks world gross sales.
Spotify is the biggest platform of all — making up roughly 31% of the full market share — with a reported 626 million customers and 246 million subscribers in over 180 markets.
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