Thus far, neither Paramount nor WBD has introduced any modifications to their upfront shows, regardless of the businesses’ vastly completely different methods. Paramount sometimes holds extra intimate consumer occasions, whereas Discovery Global will host an upfront occasion at The Theater at Madison Square Garden on Wednesday, May 13, 2026.
Business Insider first reported the news of the hires.
CTV is crowded—need to find out how model fundamentals minimize by means of the noise? Enroll in The ADWEEK MiniMBA in Marketing and construct a technique designed to final. Sign up right here.