Advertisements for a intercourse toy firm plastered over the ice at qualifiers for the Beijing Olympics curling competitors have prompted Japanese public broadcaster NHK to tug matches off the air.
NHK had deliberate to point out all the Japanese mixed-doubles staff’s matches on the qualifying event in Leeuwarden, within the Netherlands.
But a purple on-ice commercial for Dutch intercourse toy firm EasyToys prompted a hasty rethink, with NHK pulling the plug on Japan’s opener in opposition to the United States on Sunday.
Broadcasts of subsequent matches, together with in opposition to Latvia and Estonia, have been additionally scrapped, together with Tuesday’s scheduled conflict with New Zealand.
NHK mentioned that the choice was taken to permit time to find out whether or not airing EasyToys’ emblem violated its broadcasting pointers.
“The guidelines call for caution over content that can have an effect on minors and there was a risk that it contravened good taste,” an NHK spokesperson mentioned.