TOKYO (TR) – Fuji Media Holdings, which owns Fuji Television, has revised downward its consolidated monetary outcomes forecast for the fiscal yr ending in March.
The revision is because of misplaced industrial sponsors stemming from a sexual misconduct scandal involving retired entertainer Masahiro Nakai, reviews the Mainichi Shimbun (Jan. 31).
On Friday, the corporate lowered its internet revenue for the present time period to 9.8 billion yen from the earlier forecast of 29 billion yen. This is a drop of about 74 perent from the earlier time period’s internet revenue of 37 billion yen. The firm’s promoting income is predicted to fall by 23.3 billion yen in comparison with the earlier forecast.
The incident involving Nakai, 52, befell in 2023. Tabloids reported in December that the previous entertainer was one in all three individuals scheduled to attend a cocktail party. However, after one government from Fuji Television cancelled he was left alone with an unnamed lady within the leisure business.
Further particulars as to what transpired thereafter are usually not accessible since, as Nakai mentioned in apology issued on January 9, a settlement was reached with the lady. He introduced his retirement from present enterprise on January 23.
Commercials cancelled
Since Fuji held its first press convention on the matter on January 17, over 70 firms have stopped putting commercials on the community. They have been changed with public service commercials. Commercial contracts set to start out in February have additionally been canceled.
Fuji doesn’t plan to cost charges for changed or canceled commercials by firms reminiscent of Toyota Motor Corporation, Meiji Yasuda Life Insurance Company, Seven & i Holdings Co., and Lawson, Inc.
On the day of Nakai’s announcement of his retirement, Fuji TV held a board assembly and determined to arrange a third-party committee to research the matter. The outcomes of the investigation are anticipated to be prepared by the top of March.
The influence of the scandal just isn’t restricted to Fuji Television. Sponsors are changing commercials nationwide for Fuji-produced packages and canceling commercials which might be individually contracted with affiliated native stations. According to a supply, the entire loss for affiliated stations is at the moment estimated at round 1.3 to 1.4 billion yen, and there’s a chance that it’s going to enhance by round 200 to 300 million yen sooner or later.
That supply provides that though it will depend on the corporate native stations are mentioned to “generally depend on advertising revenue for around 90 percent of their revenue.” It is inevitable that this drawback will deal a blow to smaller regional stations, that are already in a troublesome monetary place.
Fan membership to close
Also on Friday, Nakai’s fan membership web site introduced that it’s going to shut on February 19.
After the service ends, it can not be attainable to view the content material on the location. Instructions on tips on how to proceed with refunds will likely be offered at a later date. In addition, new memberships to the fan membership have been suspended.