VMPL
New Delhi [India], May 25: Meta Fashion, a new-age digital trend platform which is constructing the ‘Zara for the Virtual World’, introduced that it has raised roughly $400K in a pre-seed funding spherical. The spherical was led by Lumikai, India’s main interactive media, digital platforms, and games-focused VC fund. The spherical additionally noticed participation from outstanding angel buyers together with Big Bets (the household workplace of Anton Gauffin, founding father of HUUUGE Games), Akshat Rathee, Founder of Nodwin Gaming, and Pratham Mittal, Founder of Masters’ Union.
Founded in 2022 by Arjun Goel, a 19-year-old entrepreneur who appeared on Shark Tank, Meta Fashion designs and develops digital trend gadgets for platforms like Roblox, Fortnite, Grand Theft Auto, ZEPETO and others. Arjun is joined by his co-founder, Sanjay Goel, a NIFT Delhi alumnus with two exited startups, certainly one of which was acquired by PayTM. Sanjay brings 20+ years of business expertise in client tech, manufacturing, and exports.
Further, the corporate is constructing their authentic IP sport known as Glam Girls for Roblox. Meta Fashion has additionally created a client D2C line for superfans that has efficiently transformed digital finest promoting gadgets into bodily trend items. At the core of Meta Fashion’s platform is a proprietary AI-native ‘quick trend’ engine for digital belongings, utilizing AI-powered styling and creation tooling that analyzes reside market developments and demand alerts to enhance discovery, speed up asset creation, and drive larger conversion throughout digital marketplaces. To date, Meta Fashion has bought over 2.5 million digital trend items on the Roblox market, producing roughly $300K in gross merchandise worth working at a 92% gross margin. Global manufacturers equivalent to Walmart have additionally partnered with Meta Fashion to deliver actual world merchandise into the digital world.
Their dress-up sport, GlamGirls, launched in beta on Roblox in late 2025 and has attracted over 100K paying customers with zero advertising and marketing, with a 75% feminine consumer base and 50% of customers over the age of 18.
UGC platforms equivalent to Roblox, Fortnite, and ZEPETO are rising as new ecosystems for leisure and IP creation, notably for a Gen Z and Gen Alpha digitally-native demographic that has grown up on multiplayer, creator-led worlds. At present progress charges, this sector is predicted to cross $100B by 2036.
Roblox alone has grown to 150 million common each day lively customers and $6.8 billion in annual bookings in 2025. The platform paid out over $1.5 billion to creators in 2025 (a 70% year-over- 12 months enhance). Roblox’s 40 million month-to-month paying customers spend a mean of $20 per 30 days. The phygital alternative can also be already confirmed, with studios like Twin Atlas producing six- determine commerce income inside weeks of enabling in-game purchases.
As Roblox’s consumer base ages up (with 65% of age-verified customers now 13 or older, together with 27% aged 18 and above) and as new monetization surfaces equivalent to real-world commerce and ad- income sharing open up, UGC platforms are more and more turning into residence to venture-scale IP companies.
Arjun Goel, Co-founder and CEO of Meta Fashion, mentioned:
‘I’ve been creating on Roblox since I used to be 15, and I’ve watched it develop from a kids’s gaming platform into one of the crucial highly effective client ecosystems on the earth. With Meta Fashion, we wish to construct the definitive client IP firm for these new platforms, one that mixes style, pace, and a digital-to-physical flywheel that no conventional model can replicate. Lumikai backed our imaginative and prescient from day one, and their depth on this ecosystem makes them the correct companion to construct this with.’
Aditya Deshpande, Principal at Lumikai, mentioned:
‘We first got here throughout Arjun’s work whereas tinkering on Roblox. His digital gadgets stood out within the market with a stage of style that was arduous to overlook. What units Arjun aside is a uncommon mixture of foresight to pre-empt aesthetic developments on UGC marketplaces and the business self-discipline to transform that sign right into a worthwhile, capital environment friendly operation. Meta Fashion sits on the intersection of two developments that drive our thesis on the house: the rise of UGC platforms as the following era of client leisure and the professionalization of creators on these platforms into actual, venture-scale companies. We’re really thrilled to companion with Arjun.’
About Meta Fashion
Meta Fashion is constructing the Zara of the digital world. Founded in 2022 by Arjun Goel, the corporate creates trend-led digital trend for platforms like Roblox, Fortnite, and ZEPETO, with a phygital D2C line that turns digital bestsellers into real-world merchandise. Meta Fashion is shaping trend for digitally native customers — throughout at the moment’s platforms and the worlds that come subsequent.
About Lumikai
Lumikai, combining the Latin phrase for ‘mild’ with the Japanese phrase for ‘tribe’, is India’s pioneering interactive media, digital platforms, and video games VC. The fund backs early-stage founders constructing interactive media and digital platforms (streaming, social leisure, audio, micro-dramas), driving innovation in video games, creating cutting-edge know-how (AR/VR, spatial computing, AI), and harnessing interactive mechanics to rework client experiences in training and talent improvement.
The agency has backed category-leading firms together with EloElo and Story TV (India’s #1 social leisure and brief drama platform), Supernova (Top 5 academic apps in India), AutoVRse (India’s fastest-growing enterprise VR firm), Bombay Play (constructing informal video games for the worldwide market), amongst many others.
As a seed-stage investor, it additionally runs Lumikai Pixels, its pre-seed program for founders of their -1 to 10 journey of constructing the following era of interactive platforms. For extra data, go to https://www.lumikai.com/.
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