SMPL
New Delhi [India], December 30: MiN NEW YORK, the globally acclaimed area of interest perfume home based by Chad Murawczyk, at present introduced a strategic collaboration with Nippon KIZ, an skilled companion in constructing and scaling premium client manufacturers in India and choose international markets. This collaboration marks a big milestone in MiN NEW YORK’s worldwide growth because the model continues to scale its presence throughout greater than 40 international locations, together with key markets in Europe, LATAM, and Asia-Pacific.
Renowned for its distinctive olfactive storytelling and dedication to craftsmanship, MiN NEW YORK creates fragrances designed to endure–future classics rooted in authenticity, construction, and emotional resonance. This philosophy underpins its international progress technique because the model expands by fastidiously chosen, values-aligned companions inside a disciplined, long-term framework.
India, with its culturally wealthy perfume heritage and quickly rising premium client base, has emerged as a cornerstone of MiN NEW YORK’s growth technique. Through this collaboration, the model goals to strengthen market entry, deepen client engagement, and unlock long-term alternatives throughout perfume classes, whereas remaining true to its artistic DNA. The relationship additionally allows selective artistic trade, together with MiN NEW YORK’s perfume experience supporting SAHNI, Nippon KIZ’s in-house perfume model.
Commenting on the collaboration, Chad Murawczyk, CEO & Founder of MiN NEW YORK, stated:’MiN NEW YORK was born to create future legends–fragrances with soul, storytelling, and timeless high quality. As demand for individuality in perfume grows globally, originality issues greater than ever. Mr. Amit Sawhney is an astute listener and a pure ambassador for India and past. His integrity, perception, and relationships make him an distinctive companion. Together, we see significant alternatives, each speedy and long-term, to increase markets, speed up innovation, and create worth.’
As the worldwide perfume business continues to drive innovation and progress throughout the premium FMCG sector, MiN NEW YORK stays targeted on originality, artistic readability, and considerate growth. Its worldwide progress initiatives are supported by PwC, advising on market entry frameworks, compliance, and scalable governance constructions to make sure disciplined and sustainable growth.
This collaboration positions MiN NEW YORK and Nippon KIZ to form the following period of premium perfume experiences in India and rising international markets, reinforcing the model’s dedication to craftsmanship, storytelling, and class management on a world scale.
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