An common of 16.9 million viewers tuned in to see performances by Miley Cyrus and Billie Eilish and watch Taylor Swift make historical past on the Grammy Awards on Sunday, the biggest viewers for the telecast in 4 years and one other consecutive annual improve for a present that’s recovering from its pandemic declines.
Ratings had been up 34% on Sunday throughout CBS, Paramount+ and different digital platforms from final yr, and with delayed watching included was anticipated to amass over 17 million viewers. The telecast peaked with 18.25 million viewers throughout the In-Memoriam phase, with performances by Stevie Wonder, Annie Lennox, Jon Batiste and Fantasia Barrino.
The numbers Sunday simply beat the 12.4 million individuals who tuned in to observe Harry Styles, Lizzo and Bad Bunny carry out throughout the present in 2023, together with a tribute to 50 years of rap historical past.
That’s one other yr of development seen underneath host Trevor Noah, who has hosted since 2021. Live viewership was 8.8 million in 2021 and eight.9 million in 2022. The numbers this yr are nearer to pre-pandemic ranges: Music’s showcase evening was seen by 18.7 million individuals in 2020.
The upward trajectory is in stark distinction to the destiny of the Emmy Awards earlier this yr: That telecast on Fox reached a document low viewers of 4.3 million viewers.
This yr, Grammy viewers watched Miley Cyrus powerfully belt out her megahit “Flowers, which won record of the year, and Billie Eilish’s gentle piano ballad from “Barbie,” “What Was I Made For?,” which was topped tune of the yr. The album “Midnights” earned Swift her fourth profession Grammy for album of the yr, a document.
Live tv viewership has declined across-the-board over the previous few years, with professional soccer one of many few occasions to buck the pattern.
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