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Yahoo Japan, PayPay merge malls towards Amazon, Rakuten

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Z Holdings will merge Yahoo Japan’s on-line purchasing platform with its subsidiary’s e-commerce service to step up competitors with rivals Rakuten and Amazon, Nikkei has realized.

Yahoo! Shopping will take over PayPay Mall companies in October to facilitate the quicker commerce and supply of a predicted 400 million objects.

PayPay Mall was launched in 2019 with sellers buying and selling electronics, cosmetics, attire and luxurious manufacturers amongst different objects. The merger will broaden the Yahoo! Shopping vary and enhance its enchantment.

Tie-ups between Yahoo! Shopping and messaging app Line, a subsidiary of Z Holdings, may also be strengthened. Yahoo! will present official Line accounts to companies that open shops on the platform, boosting product consciousness and buyer entry.

Yahoo has 86 million customers, PayPay 47 million and Line 92 million. The three companies have hitherto been poorly linked.


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