* According to the China Chamber of Commerce for Motorcycle, China’s exports of full bikes to Europe reached roughly 1.298 billion U.S. {dollars} within the first seven months of 2026, up 17.17 % yr on yr.
* European business insiders attribute the rising enchantment of Chinese bike manufacturers to enhancements in product high quality, stronger innovation capabilities and higher publicity by way of worldwide racing occasions.
* As Chinese bike producers strengthen their technological capabilities and develop their presence in Europe, alternatives are additionally rising for Chinese and European corporations to deepen cooperation throughout the availability chain.
MILAN, Italy, Nov. 8 (Xinhua) — From standard combustion-engine bikes to electrical two-wheelers, Chinese corporations showcased their newest fashions and technological improvements on the 83rd International Two-Wheeler Exhibition (EICMA 2026) within the Italian metropolis of Milan, drawing exceptional curiosity from European sellers, business professionals and customers.
The rising presence of Chinese manufacturers at EICMA displays their increasing footprint in Europe, the place exports have continued to rise and model recognition has improved. Through worldwide bike racing and localized operations, Chinese producers are transferring past product exports to construct stronger manufacturers and set up a deeper foothold within the European market.
Industry insiders say the event of China’s bike business can be creating new alternatives for Chinese and European corporations to develop their markets and deepen provide chain cooperation.
EXPANDING PRESENCE IN EUROPE
According to the China Chamber of Commerce for Motorcycle (CCCM), China’s exports of full bikes to Europe reached roughly 1.298 billion U.S. {dollars} within the first seven months of 2026, up 17.17 % yr on yr.
Zhang Hongbo, secretary-general of the CCCM, advised Xinhua that whereas Italy, Spain, Germany and France stay conventional markets for Chinese bikes, Chinese manufacturers have additionally made vital inroads into markets in Central and Eastern Europe and Southern Europe, together with Poland, the Czech Republic and Portugal, over the previous two years.
Figures launched by Anesdor, the affiliation representing Spain’s bike sector, present that Chinese manufacturers’ share of the Spanish bike market has elevated considerably lately, reaching 28 % within the first half of 2026.
In Portugal, Chinese manufacturers CFMOTO, Voge and Zontes ranked fourth, fifth and sixth, respectively, in new bike registrations in 2025, in line with information from the Portuguese Automobile Association (ACAP). CFMOTO registrations surged 81.2 % yr on yr, whereas Voge and Zontes recorded will increase of 21.4 % and 23.5 %, respectively.
Zhang additionally famous that common export costs of Chinese bikes to Europe have risen steadily this yr, reflecting a shift of their aggressive edge from worth benefits towards product high quality and total worth.
GROWING COMPETITIVENESS
European business insiders attribute the rising enchantment of Chinese bike manufacturers to enhancements in product high quality, stronger innovation capabilities and higher publicity by way of worldwide racing occasions.
Jose Maria Riano, secretary basic of Anesdor, advised Xinhua that the rising reputation of Chinese bike manufacturers displays their capacity to supply “a quality product at a very competitive price.”
Nicolas, a Danish vendor for ZXMOTO, stated Chinese producers are extra versatile in decision-making than some conventional European counterparts and present a powerful willingness to innovate and constantly enhance their merchandise and applied sciences. He stated he believes ZXMOTO has the potential to rank among the many high 5 manufacturers in Denmark’s light-weight bike phase.
Antonio Giordano, a bike vendor in Naples, Italy, stated Chinese manufacturers “not only represent the present, but also the future.” He added that enhancements in product high quality have made them more and more aggressive with established European producers.
International racing has additionally emerged as an necessary platform for Chinese manufacturers to boost their profile and construct their reputations in Europe. In 2026, Chinese manufacturers resembling ZXMOTO and CFMOTO achieved notable ends in numerous worldwide bike competitions.
Portuguese motorsports commentator Rui Belmonte advised Xinhua that these breakthroughs demonstrated China’s progress in bike efficiency, engine improvement and manufacturing know-how, whereas additionally reflecting a broader transformation of Chinese producers from producers historically related to low-cost commuter fashions into makers of high-performance, technologically superior bikes.
He stated Chinese bikes are more and more assembly worldwide requirements in know-how, design, reliability and efficiency, with some fashions now able to competing with and even outperforming Japanese rivals whereas retaining a major worth benefit.
NEW COOPERATION OPPORTUNITIES
As Chinese bike producers strengthen their technological capabilities and develop their presence in Europe, alternatives are additionally rising for Chinese and European corporations to deepen cooperation throughout the availability chain.
In July, CFMOTO signed a strategic cooperation settlement with Italian braking system producer Brembo. The two corporations will collaborate on product improvement and technological innovation, amongst different areas.
Zhang stated the partnership illustrates how the event of China’s bike business is creating new enterprise alternatives for European bike and element producers.
As Chinese-made medium- and large-displacement bikes endure speedy upgrades, demand for high-end European parts, together with braking and suspension methods, tires, digital management methods and precision engine components, continues to extend, creating higher scope for provide chain cooperation, he stated.
Fabrizio Cazzoli, world gross sales and after-sales director of Italian bike producer Ducati, advised Xinhua that the event of China’s bike business is benefiting the business as a complete by bringing extra individuals into motorcycling and producing higher curiosity in bike tradition.
Ducati already works with quite a few Chinese companions and hopes to additional strengthen its presence within the Chinese market and deepen ties with its native companions, Cazzoli stated.
“I think all brands together are good for the market,” he stated, including that they’re all bike producers and stay up for exchanging concepts and expertise.
International racing is one other space providing appreciable potential for cooperation. Desiree Cherici, crew supervisor of Spain’s FUTUROTEL FACE RACING crew within the FIM MotoJunior World Championship, advised Xinhua that European racing groups, with their well-established rider improvement methods, ought to acknowledge the speedy advances in China’s bike business.
“We need to build connections with China so that we can grow alongside the emerging motorcycles and new brands,” she stated.
Cherici stated she expects extra Chinese corporations to enter worldwide racing championships, including that their participation might additionally create alternatives for European groups to develop.
“I think this is beneficial for both sides,” she stated.
(Video reporters: Zhang Huan, Gao Jingyan; Video editors: Wang Han, Luo Hui, Zhang Yuhong, Zhang Yichi, Liu Yutian)