Why Sticking to the Same Format Led Subway Takes to Viral Success

A latest instance is a partnership with Papa John’s for the launch of a brand new sandwich. The video leaned into the present’s sizzling take format, with the query being whether or not or not it’s OK to eat on the subway. Rahma was concerned within the artistic course of, casting comic and former Subway Takes visitor Zach Schiffman. It labored due to “the brand being easy, trusting us, wanting to work with us,” Rahma mentioned.