“Whether they’re a fan in the stadium or they’re watching from home, we want to enable them to tap into the excitement of the FIFA World Cup in ways that are going to feel personal, immediate, and culturally relevant,” Fairchild stated.
Separately, Visa introduced Tap In to Impact, an initiative that may commit $600,000 to 3 North American non-profits that assist small enterprise improvement and entrepreneurship.
“The global fan engagement translates very easily into what we see as this measurable local economic opportunity,” Fairchild stated. “The beauty of the sport and the moment is how we’re connecting and leaving that legacy in the years to come.”