TOMY Company, Ltd. is poised to increase its footprint within the Asian market with the introduction of the ‘TOMICA XROSS RESCUE’ diorama-based quick animation collection and its corresponding toy line. The collection is about to start streaming on the corporate’s official YouTube channel, TAKARATOMY CHANNEL, on August 26, 2026, and toys will launch October 1, 2026, in Japan, with subsequent releases in Taiwan, Hong Kong, and South Korea.
The ‘TOMICA XROSS RESCUE’ collection, using the favored TOMICA die-cast miniature vehicles, focuses on the heroic efforts of firefighters and their multifunctional rescue automobiles. This initiative goals to seize the curiosity of youngsters who admire rescue staff, a theme that has already confirmed widespread in Mainland China, the place the collection debuted in April 2026.
The toys embrace a mixture of massive automobiles, DX units, and die-cast miniature vehicles, priced between JPY 715 and JPY 9,130. Among the highlights are the ‘XR01 XROSS RESCUE DRAGON’ and ‘XROSS HOVER’ fashions. TOMY will even roll out present units themed across the ‘Dragon Team’ and ‘Tiger Team’ from the animation collection later in November.
Tadashi Sasuga, Senior General Manager, Head of Global TOMICA Division at TOMY, expressed confidence within the collection’ capability to resonate throughout generations and areas, constructing on its reception in China the place it garnered over 6.2 million views throughout numerous platforms in simply over 4 months.
The new product line might be accessible via main retail channels, together with toy shops, department shops, and on-line platforms akin to TOMY’s official purchasing web site, TOMY MALL. The initiative underscores TOMY’s technique to leverage the TOMICA model’s sturdy presence in Asia, aiming to increase its market with the introduction of modern and culturally resonant content material.