Rebecca Van Dyck, Airbnb
What modified? In June, Airbnb named former Meta and Levi’s exec Rebecca Van Dyck as CMO, whereas former advertising lead Hiroki Asai took on the brand new position of chief expertise officer.
Why it issues: The CMO job at Airbnb had been vacant since 2018, when its first CMO, Jonathan Mildenhall, departed after 4 years. Van Dyck’s arrival dovetailed with Airbnb’s transfer to turn into about “more than just stays.” Founder and CEO Brian Chesky needs the enterprise to evolve right into a journey and way of life platform, and Van Dyck shall be tasked with main the model into that subsequent chapter. – Rebecca Stewart
Megan Imbres, Peloton
What modified? In June, Megan Imbres grew to become Peloton’s fourth CMO since 2020. The former Apple, Amazon, and Netflix exec changed Lauren Weinberg, who left in April after the advertising and comms capabilities had been break up.
Why it issues: Peloton has had a difficult few years, however in Q3 it shocked Wall Street by posting a revenue regardless of falling subscriber numbers and a 37% lower to its advertising price range. We’ve not seen a tentpole inventive marketing campaign from Imbres but, however 2026 may be the 12 months. – Rebecca Stewart
Nicole Hubbard Graham, Nike
