TelevisaUnivision can be partnering with main artists, together with Marc Anthony, on new tasks.
“This is not just about developing a concert. This is about partnering with Marc and taking his IP with Univision’s IP and creating original content, live performance formats, and unique opportunities for brands, where we would be the one-stop shop for all of that,” Kozack stated.
Regarding leisure and streaming, ViX will proceed leaning into new codecs. In 2026, it is going to produce 100 new short-form vertical titles as the corporate finds success in microdramas, often known as ViX MicrOs. According to the corporate, ViX MicrOs have greater than 1 billion views since launching final July.
Why it issues
TelevisaUnivision’s new adverts chief, John Kozack, has greater than 20 years on the firm; nevertheless, he had solely weeks to place collectively an upfront pitch after taking the adverts chief function in April.
From the presentation, it’s clear that the adverts chief leaned into his experience, delivering a number of sports activities alternatives that work throughout linear and streaming. The choices additionally place TelevisaUnivision to draw new advertisers, with programming just like the Super Bowl, which performs properly for each Spanish-speaking and non-Spanish-speaking audiences.
Though TelevisaUnivision is increasing its viewers with creators and new codecs, the corporate can be persevering with to nurture its conventional linear leisure programming, which is rising in primetime, in keeping with Kozack.
It’s a technique that will assist additional differentiate the corporate amid an business that’s perpetually making an attempt to spin off its linear networks.
“What it means for our advertisers is you can buy primetime. You get the reach. People watch it live, which is really important. You know the content you’re going to air in, so you should get immediate results there,” Kozack stated.
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