Sony Introduces BRAVIA 3II with XR Processor and 120Hz Refresh Rate, Elevating the BRAVIA 3 Series right into a New Era of Intelligent Picture Performance

NewsVoir

New Delhi [India], September 7: Sony India at present introduced the launch of the BRAVIA 3II, redefining how customers expertise leisure at house. Bringing the ability of its AI superior XR Processor from Sony’s premium tv vary to extra households throughout India, this improve locations clever image processing on the coronary heart of the viewing expertise. BRAVIA’s AI XR Processor analyses content material the best way people see and listen to, delivering strikingly life like visuals with enhanced depth, distinction, color, and readability. Combined with XR Triluminos Pro, Dolby Vision, Dolby Atmos, DTS:X and 4K 120Hz efficiency, the BRAVIA 3II is designed to ship a seamless mix of cinematic image, immersive sound, and responsive gaming for a really elevated house leisure expertise.

Building on this momentum, Sony India is ready to roll out the brand new BRAVIA 3II lineup in a number of display sizes, launching sequentially to cater to a variety of house leisure wants. Starting with 55-inch and 65-inch fashions, adopted by bigger codecs, the collection will culminate in a shocking 100-inch variant anticipated between July and August. Designed to ship an expansive and immersive viewing canvas, the 100-inch BRAVIA 3II will elevate the “Cinema is Coming Home” expertise to a wholly new scale-bringing the grandeur of theatrical viewing into the lounge like by no means earlier than. 

With Advanced AI XR Processor, BRAVIA 3II delivers scenes with enhanced image high qualityPowered by Sony’s superior XR Processor, BRAVIA 3II combines synthetic intelligence with cognitive intelligence to investigate content material the best way people naturally understand sight and sound. This permits tv to reinforce depth, shade, and readability in actual time, delivering extra pure and lifelike visuals. With XR Triluminos Pro, the BRAVIA 3II reproduces a large spectrum of colours with outstanding accuracy, bringing scenes to life with billions of shades, deeper blacks, and brighter highlights. XR Clear Image additional enhances readability by lowering noise and blur, guaranteeing each body appears sharp and detailed, even in fast-moving scenes. Motionflow XR retains the motion {smooth} and fluid, making films, sports activities, and gaming extra immersive than ever earlier than. 

Experience cinematic HDR visuals and multidimensional encompass sound with Dolby Vision and Atmos

With Dolby Vision and Dolby Atmos, BRAVIA 3II delivers a really cinema-like expertise at house. Customers can now expertise image high quality with richer colours, deeper distinction, and enhanced brightness together with immersive spatial audio that attracts viewers deeper into each scene. 

The TV is supplied with uniquely designed audio system that cut back distortion and enhance sound decision, permitting customers to get pleasure from clearer dialogue and a extra immersive audio expertise throughout films, reveals, and video games.

Built for next-generation gaming with 4K 120Hz and superior gaming featuresBRAVIA 3II helps 4K at 120fps by way of HDMI 2.1, guaranteeing {smooth} and responsive gameplay. Features resembling Auto Low Latency Mode (ALLM) and Variable Refresh Rate (VRR) cut back enter lag and get rid of display tearing, delivering ultra-smooth gaming efficiency. 

With a devoted Game Menu, customers acquire a handy quick-access management panel that enables them to immediately regulate gaming settings and activate help options when a recreation console is linked. Dolby Vision Gaming additional enhances the expertise by utilizing superior HDR processing to ship richer brighter, deeper distinction, and extra vibrant colours, making recreation worlds seem extra immersive and cinematic.

Additionally, PS Remote Play and devoted optimizations for the PlayStation 5 make BRAVIA 3II a perfect alternative for console gaming lovers. Equipped with 4 HDMI 2.1 ports supporting 4K at 120fps, VRR, and ALLM, the BRAVIA 3II ensures {smooth}, responsive, and extremely participating gaming expertise.

Enjoy seamless leisure with Google TV

Powered by Google TV, BRAVIA 3II provides entry to over 400,000 films and TV reveals together with hundreds of apps and video games, making content material discovery easy and intuitive with out the necessity to swap between a number of platforms. With customized suggestions and devoted person profiles, Google TV helps viewers rapidly discover content material tailor-made to their pursuits.

BRAVIA 3II helps Hands-free Voice Search and works with Google Assistant, enabling customers to seek for content material, management the TV, or handle appropriate sensible house units utilizing voice instructions. It additionally helps Apple Google Cast, AirPlay 2, Apple HomeEquipment, and Amazon Alexa-enabled units for added comfort and sensible house connectivity.

Additionally, all 2026 fashions may even obtain Google Gemini help through an OTA replace, introducing enhanced AI-powered voice interactions and smarter content material discovery. 

Access studio-quality content material with SONY PICTURES CORE

BRAVIA 3II permits clients to expertise studio-quality leisure at house with Sony Pictures Core, providing a curated collection of blockbuster films, together with titles out there in IMAX Enhanced. Designed to carry the cinematic expertise nearer to what creators meant, the platform delivers premium content material on to the tv. 

Powered by Pure Stream, customers can stream at speeds of as much as 80 Mbps, delivering distinctive image readability akin to 4K Blu-ray high quality. In addition, clients obtain unique 5 film credit for 12 months, permitting them to immediately entry and revel in choosing premium titles on their BRAVIA TV.

Thoughtful design with enhanced accessibility and sturdiness

BRAVIA 3II contains a modern, minimalist design that blends seamlessly into fashionable interiors. Designed with inclusivity in thoughts, the TV comes with a newly developed Inclusive Remote Control, that includes optimized button design, distinct shapes, and clear spacing for simpler navigation. 

Built to carry out in diversified situations, the tv is supplied with Sony’s X-Protection PRO, providing safety towards mud, humidity, Lightning and energy surges for enhanced sturdiness. With Eco Dashboard 2, customers may also monitor energy consumption and entry energy-saving insights.

Price and Availability

The BRAVIA 3II can be out there throughout all Sony retail shops (Sony Center and Sony Exclusive), the www.ShopatSC.com portal, main digital retailers and main e-commerce platforms in India beginning May 2026.

About Sony India Pvt. Ltd.

Sony India Private Limited (Sony India), a personal restricted firm with its final holding firm as Sony Group Corporation, Japan, has established itself as a premium model in varied product classes together with tv, digital imaging, private audio, house leisure, gaming, automotive audio, {and professional} options. The firm locations sturdy emphasis on buyer satisfaction and maintains excessive requirements in gross sales and providers. Sony additionally prioritizes environmental sustainability, aiming to realize a zero environmental footprint all through the lifecycle of its merchandise and enterprise actions to contribute to a more healthy and enriched life for all of humanity and future generations.

New Toll-Paid Customer Care Number – 080 6500 6500

Sony India Pvt. Ltd.

A-18, Mohan Co-operative Industrial Estate, New Delhi – 44 | www.sony.co.in

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