Seven Bucks Companies, the enterprise based by Dwayne Johnson, has employed former Unilever and SheaMoisture exec Cara Robinson as its first chief model officer.
In the brand new function, Robinson will oversee progress, model technique, and artistic path throughout the corporate’s model portfolio, which incorporates Teremana tequila, males’s grooming model Papatui, vitality drink enterprise Zoa and Project, and Project Rock, an attire vary backed by Under Armour.
Robinson was most just lately CEO of magnificence and wellbeing for Unilever North America, the place she spearheaded a $2 billion portfolio together with Dove, SheaMoisture, and Vaseline.
Previously, the exec was the CEO of the SheaMoisture model. Her 25-year profession spans business, advertising, and operational management roles for manufacturers together with Clinique, Nars, and Johnson & Johnson.
“Cara brings an exceptional combination of strategic vision, brand-building expertise, and proven leadership to Seven Bucks,” Johnson stated in a press release.
The WWE wrestler-turned-entrepreneur and actor added, “Her track record of transforming iconic brands and driving meaningful growth aligns perfectly with our mission to create authentic, innovative content and consumer experiences. I’m thrilled to have her on our team.”
In a press release, Robinson stated she’d degree her CPG expertise to assist Johnson and his group “shape and scale a diverse portfolio of brands,” whereas “staying true to the authenticity and passion that define everything Seven Bucks creates.”
“I can’t wait to get started,” she added.
Currently, Johnson fronts a lot of his personal model campaigns, together with a latest one for Papatui, which expanded into perfume in 2025.
Correction 6/13 7.15 am: A earlier model of this story acknowledged that Dany Garcia was the co-founder of Seven Bucks Companies. This is wrong; she is a co-founder of Seven Bucks Productions.