TOKYO, Apr 21 (News On Japan) –
Sanrio mentioned on April 21 that it’s going to launch its first in-house gaming model, marking a full-scale entry into the online game enterprise.
The new model, named ‘Sanrio Games’, will debut its first title in autumn 2026. The sport, ‘Sanrio Party Land’, will characteristic greater than 45 mini-games and embody appearances by over 145 Sanrio characters.
The firm plans to launch a second title by March 2027 and goals to launch round 10 titles by March 2029.
Sanrio has been accelerating diversification into companies that may capitalize on its mental property, together with its in depth portfolio of characters. The gaming section is positioned as one of many core pillars of that technique.
Over the medium to long run, the corporate is concentrating on annual gross sales of greater than 10 billion yen from the gaming enterprise.
Source: テレ東BIZ