TOKYO, Aug 29 (News On Japan) –
As rice shortages proceed in some supermarkets, gross sales of glutinous rice produced in Thailand are on the rise.
According to an organization that produces and exports rice in Thailand, gross sales of glutinous rice in Japan elevated by 40% in August because of the scarcity.
Wannapop Tanyawan, CEO of the corporate, said, “Glutinous rice pairs well with Japanese cuisine. Demand is growing, and sales are expected to remain strong moving forward.”
In addition to glutinous rice, exports of jasmine rice are additionally performing nicely. The firm has chosen varieties which can be candy and comfortable in texture, tailor-made to the preferences of Japanese customers.
Taking benefit of the rice scarcity, the corporate plans to additional improve gross sales by introducing ready-to-eat curry dishes that complement Thai rice, which is much less acquainted to Japanese customers.
Source: ANN