The solely factor rarer than success within the international pop music business is longevity. But Okay-pop lady group Twice make resilience look straightforward.
Last 12 months — Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung and Tzuyu — celebrated their tenth anniversary with the discharge of “TEN: The Story Goes On.” It’s largely composed of solo songs from its 9 members, extending into genres far past the bubblegum pop they popularized: “Fix a Drink” is nation, “Chess” samples Beethoven’s “Für Elise,” and so forth.
But that is not the one factor they’re celebrating: Not so way back Sony Pictures Animation reached out to the group to take part in a brand new mission they have been engaged on: “KPop Demon Hunters.”
The film, which Netflix has stated is its most watched movie of all time, has amassed tons of of thousands and thousands of hours seen worldwide. It was additionally the very best charting soundtrack of 2025 with eight of its songs touchdown on the Billboard Hot 100. It additionally made a splash in theaters in August and obtained a subsequent launch over Halloween weekend.
Next week, it is up for 2 Oscars on the Academy Awards. Not a foul name to get.
Below, Twice discusses “KPop Demon Hunters,” being a decade into their profession and evolving definitions of success.
This interview has been edited for readability and brevity.
AP: To have a good time 10 years of the group, you launched “TEN: The Story Goes On.” And for the primary time, all of you’ve gotten solo tracks on a Twice report.
MINA: For Twice’s solo songs, it looks like every member selected an idea that suited them nicely. And for the group songs, as a result of we’ve been collectively for 10 years, we all know one another’s vocal colours and strengths, so we’re in a position to assign components that spotlight these particular person traits, permitting us to showcase our personalities much more.
AP: How has your definition of success modified over time, 10 years later?
JIHYO: We’ve labored extremely laborious for the previous 10 years, however actually, I’m unsure what the standards for achievement actually is. We’ve simply constantly and diligently accomplished what we’ve been doing, and if the truth that many individuals have listened to our music, beloved it, and felt inspired by it constitutes success, then maybe we’ve achieved success. However, I nonetheless assume there’s a lot extra we are able to do.
AP: I’m curious how the conversations start for you in terms of placing out a brand new comeback launch. What are these early chats like?
DAHYUN: First of all, we’ve quite a lot of group chats. We have an organization group chat, a member group chat, and a number of other different group chats. When we are able to’t meet in particular person, we talk about issues there, and typically we even use a voting characteristic to make selections by majority vote, selecting from numerous choices. We additionally maintain conferences in particular person on the firm. Both the members and the corporate employees work collectively, discussing issues and attempting their greatest to make an important album.
AP: How do you retain transferring ahead?
JIHYO: It seems like there’s additionally a broader generational development at play, and when taking a look at what’s common as of late, we have a tendency to decide on issues that align nicely with Twice. We attempt to do what we are able to at the moment, and we additionally strive to not repeat what we’ve accomplished earlier than. We take into account many various opinions, and though the method will get harder with every album, we’re nonetheless having fun with it.
AP: What’s your relationship to your particular person voices now, versus 10 years in the past?
JEONGYEON: I feel I perceive it nicely now. Ten years in the past, my voice was one which was attempting very laborious to sound good, however now I’m recording with the mindset of singing in my pure voice, simply being myself.
AP: And what’s your relationship to perfectionism?
CHAEYOUNG: When recording, I feel we strive our greatest to carry out our components nicely, listening to it repeatedly and rerecording. Since performing nicely is our job, we naturally really feel that we’ve to do it completely.
AP: We have to speak about “KPop Demon Hunters.” I imply, Jeongyeon, Jihyo, and Chaeyoung, your model of “Takedown” is within the credit. And the group music, “Strategy,” was additionally featured on the soundtrack. How did being part of this mission problem you creatively?
JEONGYEON: Twice’s music could be very vibrant, cute, and customarily requires a refreshing vocal fashion, however the music “Takedown” in “KPop Demon Hunters” is a really highly effective music. In reality, throughout my trainee days, I solely sang highly effective songs. So, it introduced again recollections of my trainee days, and I keep in mind having quite a lot of enjoyable recording it.
AP: You’re one in all a small handful of individuals that may relate to the lady group narrative in “KPop Demon Hunters.” Were there particular moments within the movie that hit residence for you?
CHAEYOUNG: There have been a number of scenes the place Mira (a member of “Kpop Demon Hunters” lady group HUNTR/X), was consistently consuming one thing. Although the consuming scene was portrayed dramatically within the animation, we additionally eat loads after live shows as a result of we had spent a lot power, and we’d like that power replenishment. I feel these facets have been portrayed fairly nicely. Those components actually resonated with me. The costumes have been additionally nice.
AP: What are you hungry for at this level of the journey? What is it that you really want proper now as a bunch?
MOMO: We’ve accomplished loads already, however our objective is to satisfy our followers for a protracted, very long time, carry out collectively, strive new issues, and proceed to attach with our followers for a few years to return.
AP: How do you sort of steadiness, your private objectives, your objectives in your numerous subunits and the objectives of the group?
JIHYO: Well, to date, I actually assume that over the previous 10 years, we’ve put quite a lot of emphasis on the group. But just lately, we’ve proven some unit actions, just like the MiSaMo subunit (made up of Momo, Sana, and Mina) and a few members acting at the Victoria’s Secret Fashion Show and I feel these are additionally a part of Twice’s actions.
Dahyun is pursuing an appearing profession for instance, however finally, I feel these actions don’t negatively influence Twice’s actions; in actual fact, they carry many constructive advantages, so I don’t really feel like there’s a lot of a distinction.
AP Music Writer Maria Sherman in New York and author Juwon Park in Seoul contributed to this report.
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