This week, its biggest rival, Omnicom, closed its acquisition of IPG, overtaking the French group as the largest agency network by billings, and pledging to double down on its AI and data capabilities amid a major structural overhaul that will shed 4,000 jobs.
Following acquisitions including Epsilon and Lotame, 73% of Publicis’ operating model is now “AI-powered,” mentioned Sadoun. In September, the advert group revealed that 80% of revenues from its media arm, which accounts for 60% of the corporate’s complete earnings, are actually supported by its AI instruments.
“We are embarking on our next century in a new industry paradigm,” Sadoun mentioned, noting that Omnicom’s IPG acquisition had “ended the holdco legacy landscape as we know it,” making a scenario the place Publicis and Omnicom’s mixed billings will symbolize round 80% of the market.