NewsVoir
Mumbai (Maharashtra) [India], July 6: L’Oreal Paris, the world’s main magnificence model, has partnered with Sony LIV’s Shark Tank India to launch an unique utility window for girls entrepreneurs. This pioneering collaboration offers aspiring ladies founders early entry to one in every of India’s most influential and recognised startup platforms, together with alternatives for mentorship, funding and nationwide visibility.
As a part of this initiative, ladies entrepreneurs will obtain early entry to use for the upcoming season of Shark Tank India, forward of the present’s basic name for entries. The initiative is designed to drive better participation from women-led companies by offering a possibility to current their concepts on a platform that has impressed thousands and thousands of aspiring entrepreneurs throughout the nation.
Rooted within the model’s iconic philosophy, this initiative reinforces the enduring perception that each lady can confidently say, ‘I’m Worth It.’ It displays a shared dedication by L’Oreal Paris and Sony LIV to foster entrepreneurship by making alternatives extra accessible to ladies with the ambition to construct and scale profitable companies.
To announce the initiative, L’Oreal Paris and Shark Tank India unveiled a compelling marketing campaign movie, now streaming on Sony LIV. The movie captures moments by which ladies maintain themselves again from pursuing their entrepreneurial goals due to self-doubt, societal conditioning, and the worry of being judged. Challenging these limitations, the movie culminates in an invite for girls throughout India to grab the chance to showcase their concepts.
The collaboration is a strategic expression of L’Oreal Paris’ perception that ladies deserve equitable entry to alternatives, capital, and platforms that may speed up their ambitions. Through this partnership, L’Oreal Paris helps create significant pathways for girls founders to remodel their concepts into thriving companies and empowering them to outline their very own price.
The initiative additionally reinforces Shark Tank India’s mission of nurturing entrepreneurship by encouraging extra ladies founders to enter the mainstream startup ecosystem and join with skilled buyers and mentors who can assist rework promising concepts into scalable companies.
Applications by the unique ladies entrepreneurs’ window will stay open from 2nd July 2026 to eleventh July 2026. Selected candidates will probably be invited to take part within the Shark Tank India course of, with the chance to pitch to the present’s panel of buyers.
WPP Media served because the strategic media companion for this intiative, designing modern, platform-first integrations that seamlessly embedded L’Oreal Paris’ dedication to empowering ladies entrepreneurs by the Shark Tank India journey.
Link to register: Shark Tank India Registrations Started – Register Now on SonyLIV
Link to the video: www.instagram.com/reel/DaSoHXtqr6D/?igsh=bmdqN3p5MTY4eGwz
About L’Oreal Paris
L’Oreal Paris, the world’s #1 magnificence model, has greater than 40 years of pioneering scientific analysis heritage, and presents a stringent collection of probably the most superior magnificence care with confirmed efficacy and security to its customers.
Beyond cosmetics, L’Oreal Paris creates a world of Parisian magnificence to encourage each lady all over the place. In dialogue from the streets to its runways, myriad interpretations of Parisian magnificence and femininity are reinvented day-after-day.
‘Because you are price it.’ With this world-recognized slogan, and from the start, L’Oreal Paris has inspired ladies to reside their finest lives in response to their very own guidelines and wishes. The model has a wealthy legacy of empowering ladies and dealing with them to construct a extra inclusive world of tomorrow. This dedication is expressed by a bunch of native and worldwide trigger initiatives, one other such initiative being the Stand Up – Against Street Harassment program.
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