Raptive’s Rapture: The writer community Raptive, which represents and helps monetize over 6,500 impartial web sites, handed a heady milestone earlier this week, having paid out greater than $4 billion to its accomplice websites. Together, Raptive reaches 224 million customers per 30 days, making it one of many largest digital media firms on this planet, in addition to a useful voice for the large long-tail of digital content material creators. Too many conversations about digital media deal with an exceedingly small variety of publishers, when in truth content material creators like those that make up Raptive are as important to the digital ecosystem as small companies are to the broader economic system.
The Economist’s Dilemma: Friend of the e-newsletter Maxwell Tani had an insightful piece on Sunday concerning the challenges, comparatively talking, going through The Economist. The writer famously doesn’t byline any of its tales, selecting as an alternative to attribute all of its reporting to the monolithic Economist model. This technique, which has served the writer since its launch in 1843, now places it straight at odds with among the influential traits reshaping the digital media panorama—specifically, the atomization of media shops into a set of journalist-creators. I might argue that The Economist, extra so than most publishers, has such a definite model, and even such a particular, overt ideology, that it alone may be capable to persist on this strategy. How the writer navigates these subsequent few years, nonetheless, will likely be an enchanting litmus take a look at for the sturdiness of editorial establishments.
Social Media Week Returns: In only a few weeks, ADWEEK will as soon as once more be internet hosting Social Media Week, by far the good occasion in our portfolio and one whose insights can legitimately assist make or break your model. I will likely be on-site, moderating panels and attempting to not look washed, and would like to see you there. So be part of ADWEEK, on April 14 – 16 in New York, to faucet into the cutting-edge ways powering social for the highest manufacturers, media shops, companies, and creators on this planet. Click right here to be taught extra.
Pulled Quotes
“Impartial reporting is out; jestergooning is in.”
Substack cofounder Hamish McKenzie, selling his forthcoming ebook
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“If what you do involves anything related to the human capacity for reason, reflection, insight, creativity, or thought, you will be meat for the coltan mines.”
Harper’s Magazine author Sam Kriss, on who succeeds in a world of technological parity
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“‘Dad,’ Alice often says at dinner, ‘get off your phone.’”
Bloomberg’s Max Chafkin, on Gen Alpha’s stunning disinterest in screens
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“The only reason we’re still talking to these people is we need them and we need them now. The problem for these guys is they are that good.”
An nameless Defense official, on why the Pentagon can’t give up Anthropic
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