Kinder Bueno has revealed its first-ever Super Bowl spot—and it’s a visit to house.
The Ferraro-owned model will air a 30-second advert throughout Super Bowl 60 on Feb. 8, that includes a spacecraft known as the KNDR. The car spirals uncontrolled by means of an asteroid discipline because the copilot exclaims “No bueno!”
The pilot—a Kinder Bueno chocolate bar in hand—counters, “Kinder Bueno!”
Thus does the spot, titled “Kinder Bueno,” the stage set for “buenos” good and unhealthy, with viewers hopefully choosing up the model identify alongside the voyage.
Ferrero North America’s CMO Chad Stubbs mentioned that the model noticed a possibility to riff on a ubiquitous American colloquialism.
“People are already using the playful, informal expression ‘no bueno’—a mix of English and Spanish literally meaning ‘no good.’ Whether someone’s car breaks down or a quarterback throws an interception, they might say [it],” Stubbs informed ADWEEK. “Kinder Bueno appeals to multiple demographics and we’re confident that playing off this ‘no bueno’ insight will be a crowd pleaser.”
Founded by Italian confectioner Michele Ferrero in 1968, Kinder is offered in 170 international locations and is already among the many world’s bestselling chocolate manufacturers. But Kinder Bueno, a chocolate-hazelnut bar launched in 1990, hasn’t been so seen in a rustic extra accustomed to Snickers bars and Reese’s Peanut Butter Cups.
With a Super Bowl advert and supporting advertising marketing campaign on the prepared, Stubbs is decided to vary that.
“This year represents an inflection point for Ferrero in North America,” he mentioned, with the corporate having “invested billions” in product innovation and manufacturing vegetation. “We chose Kinder Bueno specifically because Kinder is one of the most under-developed brands in the U.S. in our portfolio.”
The sweet bar can also be apparently an off-world favourite, too, for the reason that bigwigs on the command middle (performed by actor William Fichtner and actuality TV star Paige DeSorbo) are busy munching on them within the spot. So are a pair of extraterrestrials holding off on plans to destroy Earth, as a result of that’s the place Kinder Bueno bars are made.
With the space-themed advert, Kinder Bueno leans into a well-liked Super Bowl trope. FedEx confirmed followers a moon workplace in 2007’s recreation. In a legendary spot 4 years later, a child taking part in Darth Vader used what he believed was the Force to start out his father’s Volkswagen Passat. And in 2014, GoPro repurposed Felix Baumgartner’s Red Bull bounce from the sting of precise house in its Big Game advert.