With Kinder (which is German for “kids”) having hit $600 million in North American gross sales, Stubbs mentioned {that a} Super Bowl purchase is lastly within the firm’s personal galaxy now.
“When I joined Ferrero after nearly 20 years at PepsiCo working on Super Bowl campaigns, I was thrilled to learn [Ferrero North America] had been strategizing about a Super Bowl campaign for years,” Stubbs mentioned. “Now we’re finally making it happen.”