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HomeLatestJapanese Snack Company Apologizes For Finally Increasing 2-Yen On Umaibo's Price After...

Japanese Snack Company Apologizes For Finally Increasing 2-Yen On Umaibo’s Price After 47 Years Of Production



The Japanese Internet buzzed with a rumor earlier this week about snack maker Yaokin’s plans to extend the worth of its most beloved line of crunchy munchies. It’s a preferred product that’s liked by each younger and previous. Such a call would have vital national-level penalties. Yaokin confirmed that the rumors have been true and can be rising the worth of its Umaibo puff corn snacks this spring.

Umaibo made official announcement through Twitter.

The tough google translate on the announcement reads as follows:

Thank you for supporting Umaibo. As reported in every media, the rise in transportation and uncooked supplies for the product has led us to extend the worth of everybody’s beloved snack from 10 yen to 12 yen ranging from April of 2022. 

It was to everybody’s help that our product was in a position to keep the worth of 10 yen for 47 years. 

Thanks to the cooperation of everybody concerned in manufacturing and distribution, thanks from the underside of our coronary heart and we’re sorry for the inconvenience induced. 

We will proceed to ship merchandise that can please your hearts and we’ll do our greatest in coming days. 


All of those numbers are correct. Umaibo’s value will go up by two yen (US1.7 cents). It has been at its present value (a ridiculously low), 10 yen (8.7 cents) since 1979.

Puffed corn isn’t haute delicacies. However, it’s unbelievable to see an organization promoting its flagship product at low costs. Umaibo, whereas small and straightforward, isn’t a snack that can make you are feeling hungry. It doesn’t skimp on taste. There are many flavors to select from, together with candy and spicy.

These followers aren’t going to desert Umaibo due to a two-yen value enhance, and so they responded to Yaokin with:


It doesn’t matter in any respect
On the opposite, it’s wonderful that I’ve not raised the worth till now

You could elevate the worth.
Umaibo is scrumptious, so I simply purchase it lol

I’ve liked it since I used to be a child!
Thank you for 10 yen to date
Even if it’s 12 yen, it’s a snack that’s sort to your pockets, so I’ll proceed to eat loads.

Although Yaokin’s solemn announcement could appear absurd, it isn’t uncommon within the Japanese snack trade. Many commenters have been reminded {that a} related restaurant proprietor apologized for placing much less fillings in his taiyaki, as a result of he was about to go broke. Similar occurred to the makers of Garigari-Kun shaved popsicles (one other Japanese delicacy pricey to their hearts), and so they had apologized for a rise of 10 yen of their costs. This value was additionally held extraordinarily low for a few years.

They additionally launched cup-noodles flavored Umaibo final yr

Although two yen isn’t a big enhance in absolute phrases it’s a 20 p.c soar. This is when Japan is experiencing an increase in costs for a lot of shopper items with out comparable good points in wages. Umaibo’s low value makes them enticing to elementary-school-aged youngsters, who spend extra on Umaibo than older Umaibo lovers.

However, if Twitter customers’ reactions are any indication, it looks as if most individuals can be prepared to seize one other pair of yen cash for his or her Umaibo quota.


Source: Soranews24

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