VMPL
Bengaluru (Karnataka) [India], July 24: As India’s action-packed cricket schedule unfolds, manufacturers are capitalising on the game’s unmatched attain to drive significant client engagement. ITW Universe, one of many world’s main sports activities, leisure, and future media consulting corporations, has introduced collectively a number of model partnerships for the India Tour of Zimbabwe T20I Series, which started on 23 July 2026.
For the three match T20I collection, manufacturers from sectors reminiscent of monetary providers, training, healthcare, and leisure have come on board as On-air broadcast sponsors. Their presence is seamlessly built-in into the dwell broadcast by means of key on-air graphics, guaranteeing constant visibility and repeated model publicity all through the telecast. Among them, InsuranceDekho, considered one of India’s fastest-growing insurtech platforms, is the On-air Co-Presenting Sponsor of the collection.
Ankit Agrawal, the Founder & CEO of InsuranceDekho stated:
‘Everything we do comes right down to backing folks in order that they transfer ahead with out worry. Our mission is to take insurance coverage deeper into Bharat and we get there by backing our advisors, who in flip assist crores of households within the nation’s smallest cities defend what issues most. Standing behind Team India is that very same perception on its greatest stage: when somebody has your again, you chase your ambition with out worry. That is what ‘Bharat, Khul Kar Khelo means.’
Other manufacturers onboarded for India Tour of Zimbabwe embrace the likes of Wildstone, Tata Motors, Dr. Ortho, Domino’s, Mankind Pharma,Orn.com, Paisabazaar, Lexpure, AU Finance, Nippon India Mutual Fund, Basic Home Loans, C.V. Raman University, Delta Exchange, Featherlite, KEI Wires & Cables, Bharat Matrimony, Puro Wellness, Fogg Black and Spider-Man: Brand New Day.
InsuranceDekho can even be the title sponsor of the upcoming take a look at collection throughout India’s tour of Sri Lanka, with the 2 nations battling for the InsuranceDekho Cup. This affiliation was additionally stitched by ITW Universe, who’re unique business and on-ground rights accomplice of Sri Lanka Cricket.
‘We are happy to facilitate these associations to start InsuranceDekho’s thrilling journey into cricket; it’s the good match as a platform for a model like InsuranceDekho with a transformative mission. We look ahead to seeing these partnerships come to life by means of premium broadcast and on-ground experiences.’ stated Bhairav Shanth, Co-Founder of ITW Universe .
‘Cricket stays an unparalleled platform for manufacturers to construct visibility, join with hundreds of thousands of followers, and create significant engagement at scale, it doesn’t matter what phase they might be focusing on or the trade they’re from, and at ITW we attempt to herald revolutionary approaches to assist them obtain their aims’, he added. Over the previous 15 years, ITW Universe has enabled greater than 5,000 manufacturers to leverage cricket’s prowess as a advertising and marketing platform by introducing them to the sport by means of totally different associations and partnerships reminiscent of on-ground sponsorships, options on TV broadcast and streaming, and different integrations.
The three-match T20I bilateral collection is being performed on the Harare Sports Club in Harare from 23 to 26 July 2026. Cricket followers can catch all of the motion dwell on Unite8. The India vs Sri Lanka take a look at collection begins on 15 August 2026 and can be broadcast on the Sony Sports Network.
About ITW Universe
ITW Universe is India’s solely ‘Full Stack’ company providing a full vary of providers throughout the domains of Sports, Media and Entertainment with the imaginative and prescient to allow shoppers to leverage alternatives in these high-impact platforms by means of a Single Window. Often described because the Swiss Knife of Sports, Entertainment, and Media, ITW brings collectively technique, media, expertise, expertise, and execution underneath one roof.
The Unique Blend of Industry Experience mixed with the flexibility to supply each service providing within the e book makes us a One-Stop Solution to supply a 360-Degree Suite of Services.
We work with main boards and sports activities governing our bodies, together with the Board of Control for Cricket in India (BCCI), the International Cricket Council (ICC), Cricket Australia (CA), Cricket South Africa (CSA), Cricket Ireland (CI), amongst others. We additionally accomplice with premier leagues and franchises such because the Indian Premier League (IPL), ILT20, the Indian Super League (ISL), Pro Kabaddi League (PKL) in addition to main international manufacturers together with Coca Cola, Uber, MasterCard, Oppo, Herbalife, Hyundai, Marriott Bonvoy, Amul, HSBC, amongst others.
(ADVERTORIAL DISCLAIMER: The above press launch has been offered by VMPL. ANI won’t be accountable in any approach for the content material of the identical.)