Yes, 1996-born ‘Zillenial’ Bieber is her common effortlessly cool self, and sure, the denim is fashionable; however that’s not all Gap is promoting.
The model has mastered the artwork of monetizing the “millennial ache”—nostalgia for the pre-algorithm period and the popular culture and vogue that outlined it—with adverts that nod to its Y2K heyday, fronted by Gen Z favorites like Troye Sivan and Katseye.