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HomeLatestGen Z in Japan extra more likely to choose up a mocktail,...

Gen Z in Japan extra more likely to choose up a mocktail, as an alternative of a cocktail

The recognition of low and non-alcoholic drinks has risen worldwide, accelerated by the Covid-19 pandemic, which led many individuals to be extra well being aware.

The impact has been particularly pronounced in Japan, the place the older inhabitants, which tends to drink extra, is shrinking quickly.


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