Fuji Television on Thursday mentioned it is going to proceed to pursue a brand new world technique of co-production and co-promotion of high-profile drama sequence, co-production of quick dramas, and co-production of quick music content material, together with the entry of kids’s IP (Gachapin and Mukku) into the Asian market.
In addition, the corporate introduced a coverage to interact in numerous companies via co-creation with abroad studios and platforms.
The community made the announcement at an occasion as a part of TIFFCOM, the most important broadcasting and video worldwide occasion in Asia.The occasion featured a chat session on partnerships with Ekachai Uekrongtham from GMM Studios International in Thailand, Jake Jaeheon Hwang from Kakao Entertainment in South Korea, Park Tae Won from PLAYLIST in South Korea and Esther Nguyen from POPS Worldwide in Southeast Asia. Esther Nguyen from POPS took to the stage to speak about their partnerships, and to disclose Fuji TV’s world technique for the long run to abroad patrons and exhibitors.
Koji Ishii, Senior Executive Director, head of Content Business Strategy Department of Fuji TV, spoke of a coverage of not simply remaking one another’s IPs, however of growing unique IPs with abroad studios and platforms that may result in movie diversifications (live-action dramas and animations) from webtoons, in an effort to develop IP enterprise in a concrete and steady method. He additionally introduced the crossover of content material manufacturing and media linkage, that are Fuji TV’s areas of experience, in addition to the joint improvement of quick dramas and entry into new areas such because the entry into Asia of IP for kids (“Gachapin Mukku”).
Japanese remake of the drama “Girl from Nowhere”
Fuji TV will co-produce the Japanese remake of Thailand’s internationally acclaimed hit sequence “Girl from Nowhere” in collaboration with GMM Studios International. The remake will concentrate on preserving the important thing parts of the unique, comparable to its “standalone episode structure” and the mysterious presence of the primary character, Nanno, whereas incorporating new elements.
Additionally, Fuji TV will purchase 5 revenge dramas, and they’re making ready for the promotional go to of Thailand’s prime actress Baifern Pimchanok Luevisadpaibul, who’s staring in “The Lady and Her Lovers.”
Co-Production of Short Dramas with PLAYLIST and Kakao Entertainment
Fuji TV, PLAYLIST and Kakao revealed their intention to actively co-produce quick dramas. By leveraging PLAYLIST’s information of quick dramas and Kakao’s experience in webtoons, the businesses purpose to discover new territories. With modifications in viewer content material consumption patterns, they are going to strategy the idea of “snackable content” whereas additionally contemplating collaboration with terrestrial tv. They plan to work collectively to create globally interesting quick dramas, a market that’s anticipated to develop sooner or later.
Co-production of “Gachapin Mukku” quick music content material for kids with Southeast Asia POPS Worldwide
Fuji TV will co-produce quick music content material for kids with POPS Worldwide, a Vietnam-based firm with operations all through Southeast Asia, for “Gachapin Mukku” to be distributed all through Southeast Asia and past.
By coming into the quickly rising Southeast Asian leisure market, together with Vietnam, Fuji TV goals to safe a brand new income, enhances its worldwide model energy, and strengthens its presence within the world market utilizing Asia as a foothold.
In collaboration with POPS Worldwide, the corporate will produce and distribute content material optimized for the most recent traits and market setting. In addition, by using “Gachapin Mukku,” Fuji TV’s long-time favourite character in Japan, the attraction of Japanese tradition will likely be communicated to abroad markets, together with Vietnam, the place Japanese characters is strongly fashionable.
Source: Fuji Television
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