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HomeLatestDOT to additional promote MICE to draw extra Japanese guests

DOT to additional promote MICE to draw extra Japanese guests

MANILA – The Department of Tourism (DOT) is eager on additional creating the exhibition and convention business to extend the variety of Japanese guests to the Philippines.

Tourism Secretary Christina Garcia Frasco, who’s in Japan with President Ferdinand R. Marcos Jr., stated Japan is a crucial tourism supply marketplace for the Philippines. DOT is remitted to develop and promote the Philippines as a middle for worldwide Meetings,
Incentives, Conventions, and Exhibitions (MICE).

“Over the years, the Japanese tourists have come to the Philippines for various reasons. The leading tourism products include general leisure and diving. The Philippines has also gained popularity as a preferred Education tourism destination for learning English and school trips,” she stated in her opening remarks throughout the high-level roundtable assembly with Japanese tourism stakeholders on Thursday.

“With the resumption of travel post-pandemic, and the growing interest in sustainable tourism, we are seeing new and innovative programs emerging in school trip modules offered in the marketplace. MICE is also a segment we would like to develop further,” she added.

The Tourism Promotions Board (TPB), a DOT-attached company, has been advertising and selling the Philippines as a world-class tourism and MICE vacation spot.

Months previous to Marcos’ official go to to Japan, the TPB performed a tourism enterprise mission to Osaka and Tokyo to provoke and strengthen enterprise partnerships.

In 2019, Japan was ranked because the nation’s fourth greatest worldwide tourism supply market, with customer arrivals tallying 682,788 in 2019.

While nonetheless under pre-pandemic ranges, vacationers are slowly returning since border restrictions eased. In 2022, the Philippines obtained 99,557 vacationers from Japan, primarily based on DOT knowledge. (PNA)

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