Condé Nast named Vasanth Williams its new chief product and expertise officer as we speak, bringing on the product and engineering govt because the writer deepens its funding in synthetic intelligence. Williams begins Dec. 8.
The appointment arrives as Condé Nast additionally turns into a pilot associate in a brand new Microsoft program designed to compensate publishers when their content material is utilized in AI-generated responses. Under the settlement, Condé Nast’s U.S. text-based editorial content material might be licensed to be used throughout Microsoft Copilot experiences, the businesses mentioned.
Together, the rent and the partnership mirror the writer’s push to speed up its product technique at a second when generative AI is reshaping discovery, distribution, and reader habits.
“Our technology and product ambitions are central to how we serve audiences today. As we deepen that commitment, Vasanth is exactly the leader we need,” mentioned Condé Nast CEO Roger Lynch in an announcement. “His track record across media, technology and large-scale innovation makes him uniquely suited for this moment.”
Scaling product and AI initiatives
Williams joins from Major League Baseball, the place he served as chief product officer and EVP of engineering.
In that function, he oversaw innovation throughout streaming, fan expertise, and on-field expertise — expertise Condé Nast is leaning on because it modernizes its personal platforms. Before MLB, he held management posts at Amazon, Microsoft, and Yodle.
As CPTO, Williams might be answerable for advancing Condé Nast’s digital ecosystem via new instruments and platforms, with a selected give attention to “the thoughtful use of AI” to personalize content material and strengthen viewers relationships.
He will even work intently with editorial groups to refine consumer journeys and construct merchandise that deepen engagement throughout the corporate’s portfolio, which incorporates manufacturers like Vogue, GQ, The New Yorker, Wired, and Vanity Fair.
A brand new licensing mannequin with Microsoft
Williams’ arrival comes as Condé Nast concurrently positions itself on the forefront of an rising AI licensing economic system.
Through its partnership with Microsoft, Condé Nast will license its U.S. text-based editorial content material to assist floor AI-generated summaries throughout Copilot merchandise.