Discount retailer chain Miniso lately apologized for pretending to be a Japanese model and thus hurting the emotions of Chinese customers.
“Miniso is a proud Chinese brand through-and-through,” the corporate mentioned final week in a press release, reviews Vice.
The assertion was posted on the Chinese social media platform Weibo, including that it was deeply ashamed for having promoted itself as “a Japanese designer brand” within the early stage of its improvement, which it described as “a wrong direction.”
The advertising and marketing technique of the New York-listed firm has come underneath scrutiny and sparked outcry as political tensions with Tokyo stirred anti-Japanese sentiment in China.
The low cost retailer has taken over the world by presenting itself as a Japanese model, with greater than 5,100 retailers from the capital of North Korea to Broadway Avenue in New York, emulating the aesthetic and storefront of informal put on chain Uniqlo, together with cheaper, knockoff variations of designer items from homeware model Muji.
And their brand even options Japanese Katakana characters, that are pronounced as Meisou.
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Aug 23 (ANNnewsCH) – きょうはメイソウという企業について、ANN中国総局の北里記者に解説してもらいます。そもそも、なぜこのメイソウは日本企業のふりをしてきたんでしょうか。
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