BEIJING, Oct. 4 (Xinhua) — Domestic beauty merchandise have change into staples within the each day magnificence routine of Jia Yaxin, a 21-year-old college scholar in Beijing.
“For students and young women entering the workforce, the domestic beauty brands offer products that are not only reasonably priced but also with a good user experience,” Jia mentioned. “They have built a loyal customer base, and it seems like their growth is stable.”
Jia is amongst a rising variety of customers who’ve taken a liking to Chinese homegrown magnificence manufacturers in recent times.
Statistics from world market analysis agency Euromonitor International confirmed that Chinese magnificence manufacturers, or C-beauty manufacturers, have seen their gross sales develop 51 p.c between 2017 and 2022, outperforming the general magnificence and private care market’s 42 p.c development in the identical interval.
“I learned about these products mainly through live-streaming sessions by social media influencers on platforms, such as Xiaohongshu, or Little Red Book, and Sina Weibo,” mentioned 21-year-old Qiu Ting, one other avid client of Chinese homegrown cosmetics.
China’s cosmetics business has been extremely influenced by social media and e-commerce platforms.
In 2022, the gross sales of home Chinese manufacturers on Douyin, the Chinese model of TikTok, grew by 110 p.c 12 months on 12 months. Live broadcast views of rising manufacturers, comparable to the wonder model Perfect Diary, soared by 2,328 p.c throughout the identical interval, based on a report launched by Douyin.
In the worldwide area, Chinese magnificence manufacturers are additionally gaining reputation.
In the primary half of this 12 months, China’s exports of cosmetics and private care merchandise reached 3.03 billion U.S. {dollars}, up 23.7 p.c 12 months on 12 months, based on knowledge from the General Administration of Customs.
Chinese beauty model Florasis, recognized for its conventional Chinese aesthetics and savvy social media advertising, opened its official retailer on Amazon Japan in March 2021. Several merchandise shortly bought out upon their debut, mentioned the corporate’s branding director Lin Zengsheng.
Through cross-border e-commerce websites and channels, Florasis has reached customers in over 100 international locations and areas, Lin mentioned.
As the world’s second-largest client market of cosmetics, China presents immense development potential for home magnificence manufacturers.
Industry consultants consider that the surging development of home magnificence manufacturers could be attributed not solely to the impression of dwell streaming and brief movies, but additionally to the continued enhancement of things like technological developments.
As one of many main home magnificence corporations, Bloomage Biotech is actively expediting the conversion of its analysis endeavors into sensible purposes.
A laboratory specializing within the high quality management of beauty components, a collaborative effort between Bloomage Biotech and Shandong University, has gained recognition from the National Medical Products Administration.
In the constantly evolving and aggressive cosmetics business, Chinese customers are more and more elevating their expectations for product high quality, mentioned Jia Haidong, senior R&D director of Shanghai Jahwa United Co., Ltd.
“Excellent design and quality control not only provide consumers with a better experience but also showcase brand strength and differentiation advantages,” Jia added.
Wang Maochun, deputy head of the China Chamber of Commerce for Import and Export of Medicines and Health Products, mentioned Chinese cosmetics corporations, counting on long-term accumulation and proactive innovation, have already begun to shine. “They have the capability to compete with overseas brands, gradually winning consumers’ favor and expanding their market share.”