New Delhi [India], October 21 (ANI): All OTT platforms are required to strictly adjust to the supply of the OTT Rules 2023 because it turned efficient from September 1, 2023, a authorities launch said on Saturday.
The assertion stated that the media stories claiming that the Union Government has reached an “uneasy compromise” with OTT (over-the-top) streaming providers on including smoking warnings on content material is misinformed.
“A reputed news publication has recently made a claim that the Union Government has reached “an uneasy compromise” with OTT (over-the-top) streaming services on adding smoking warnings to their content,” the assertion talked about.
It additional highlighted, “All OTT platforms are required to strictly comply with the provision of the OTT Rules 2023 as it became effective from 1st September 2023. There is no compromise with the rules and action will be initiated by the Government for any non-compliance with the OTT Rules 2023.”The assertion reiterated that the media report just isn’t factually right and doesn’t replicate the proper image of the Union Government’s dedication in the direction of bettering public well being as considered one of its precedence duties.
“The report further claims that some platforms have chosen less intrusive warnings as a result of such an agreement. The news report is misinformed and claims are false, misleading and based on misrepresented facts,” it added.
It additional stated that contemplating public well being as a precedence difficulty, the Government of India has prolonged the COTP (Cigarettes and Other Tobacco Products) movie guidelines to the OTT platforms and OTT guidelines 2023 turned operative from September 1, 2023.
“Under these rules, now all OTT platforms like Netflix, Amazon Prime Video, Disney Hotstar, Jio Cinema, Sony LIV, ALTBalaji, Voot etc. have to display anti-tobacco health spots, anti-tobacco health warning as a prominent static message and audio-visual disclaimer on the ill-effect of tobacco use as prescribed in the rules,” the assertion learn.
Further highlighting the transfer, the assertion stated that this step of the Government has been recommended by varied public well being organizations and specialists. By bringing OTT beneath the tobacco management guidelines, India has turn out to be a world chief in tobacco management measures, it added. (ANI)