More than 30 years after Pretty Guardian Sailor Moon first sparked a worldwide phenomenon and established the combating magical lady style, the franchise continues to evolve with the opening of a brand new everlasting theater in Tokyo staging performances all year long.
Pretty Guardian Sailor Moon -Shining Theater Shinagawa Tokyo-, set to open in Shinagawa Prince Hotel’s Club eX in April, will keep on the legacy of Pretty Guardian Sailor Moon -Shining Moon Tokyo-, a theater restaurant which opened briefly in 2019 within the Azabu-Juban district, the setting of the collection in Tokyo’s Minato Ward.
Nelke Planning Co, which operated the earlier theater and has been producing Pretty Guardian Sailor Moon musicals since 2013, may even take the helm on the new venue, promising to ship a “never before seen” adaptation of the present.
“The biggest difference is that previously there were five Sailor Guardians, whereas this time all 10 Sailor Guardians will appear in a completely original story,” stated Michiho Matsumoto, a managing director and producer at Nelke.
The theater may even supply meet-and-greet alternatives with the forged and themed drinks. General tickets will go on sale subsequent month on the official web site, with abroad bookings welcomed.
The new growth underscores the franchise’s enduring reputation, with legions of followers internationally.
Last yr, “Pretty Guardian Sailor Moon” The Super Live toured Britain and the United States to a lot fanfare. Stage productions have additionally been carried out in France and Taiwan prior to now.
With abroad guests making up about 10 % of the viewers at Japan performances, Matsumoto stated, Nelke had lengthy sought to determine a everlasting theater.
“Typically, stage productions in Japan run for about two weeks, or at most around a month. So when overseas visitors come to Japan, the show they want to see may already have ended, or they may be visiting during a period when there is no show running,” stated Matsumoto.
An official of PNP, the agency that manages the rights to Pretty Guardian Sailor Moon, stated many abroad followers had traveled to Japan particularly to go to the Azabu-Juban theater, in addition to for the current run of The Super Live final October.
The official added that Shinagawa was chosen with such guests in thoughts, with the main railway hub offering handy entry to Azabu-Juban and the official Sailor Moon retailer in Harajuku.
“Rather than seeing (the theater) as just something that has happened 30 years (after the franchise’s launch), the original creators see it as a new addition joining the many wonderful ongoing developments surrounding the franchise today,” stated the official.
Indeed, the franchise’s attraction is exhibiting no indicators of slowing, with a manhole cowl challenge began by Tokyo’s Minato Ward in March 2024 proving an enormous draw for guests.
The 5 manhole covers, that includes each unique artwork and manga scenes, are situated close to websites featured within the collection that followers typically make pilgrimages to, together with Tokyo Tower and Azabu-Juban purchasing road.
Naomi Terado, Minato Ward’s director of tourism coverage, stated round 3,000 folks, together with overseas guests, lined up from the morning to get manhole playing cards on the primary day of their launch in April 2024.
“There were many social media posts in various languages, and seeing this, we realized just how many international fans there are. Initially, the (manhole) map was produced only in Japanese, but we later created English, Chinese and Korean versions as well,” stated Terado.
An estimated 12,000 folks from outdoors the ward visited its vacationer info heart for the cardboard and different unique items within the first month, in response to Terado. Visitors now common round 3,000 a month, with overseas nationals comprising round 10 %.
Since first airing in 1992 in Japan, the Pretty Guardian Sailor Moon anime has been launched in over 40 international locations. The collection’ widespread attraction lies in the truth that its story “resonates globally” in an analogous strategy to Shakespeare’s “Romeo and Juliet,” in response to the PNP official.
“Unlike some Japan-specific manga, the story is easy to engage with. The themes of love and justice transcend nationality and race, making them universally understandable,” she stated.
A longtime American fan who co-founded the unofficial Sailor Moon Fan Network, one of the vital complete fan websites in English averaging over 100,000 hits a month, stated she “fell in love with the animation and story” when she first found it aged 7.
“It was completely different from other cartoons on TV in America at the time,” stated the content material creator, who requested to be referred to solely as Brooke.
Brooke, now 37, stated she has visited Japan eight occasions for Sailor Moon occasions, and boasts a powerful assortment of merchandise, which she showcases on her YouTube channel “Ochibawolf Collection.”
Another loyal fan, Victoria L. Johnson, runs a Sailor Moon podcast the place she interviews high-profile followers comparable to Bennett Abara, the American voice actor for Sailor Jupiter, and rapper Rei Ami, the singing voice for Zoey in “KPop Demon Hunters.”
“I kept coming across so many amazing Sailor Moon fans who were authors, comic book creators, wrestlers, musicians, animators, voice actors and more. It made me realize that the Sailor Moon fandom is the coolest one,” stated Johnson, 34, who additionally launched an annual Magical Girls Festival in New York in 2024.
While women that grew up with the collection within the 90s kind the majority of followers, streaming platforms helped create cross-generational fandom and perpetuated the collection’ cultural endurance.
“We have heard that during the pandemic, people around the world turned to Japanese manga and anime while staying home, which expanded the global Pretty Guardian Sailor Moon fan base,” stated Terado.
Matsumoto expressed hope that the upcoming theater would draw longtime and new followers alike, saying adjustments in stage manufacturing methods and know-how have made “what was once impossible technically achievable.”
“But at the same time, the raw, analog power of live performance, the energy conveyed by human presence, remains essential,” she stated.
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