(260416) — ORDOS, April 16, 2026 (Xinhua) — Nandin-Erdene Myagmarsuren (R) of Mongolia competes towards Sita Kadamboeva of Uzbekistan in the course of the ladies’s -52kg last on the Asian Judo Championships 2026 in Ordos, north China’s Inner Mongolia Autonomous Region, April 16, 2026. (Xinhua/Bei He)
CHINA-HAINAN-SIXTH CICPE-INTERNATIONAL EXHIBITS (CN)
(260416) — HAIKOU, April 16, 2026 (Xinhua) — An exhibitor shows handicrafts from Russia through the sixth China International Consumer Products Expo (CICPE) in Haikou, south China’s Hainan Province, April 16, 2026. As a significant occasion showcasing the Hainan Free Trade Port (FTP) after it totally launched island-wide particular customs operations in December final yr, the sixth China International Consumer Products Expo (CICPE) kicked off on Monday in Haikou, capital of south China’s Hainan Province, attracting greater than 3,400 manufacturers from over 60 nations and areas.
Themed “Opening Up Drives Global Consumption, Innovation Empowers A Better Life,” this yr’s expo runs from April 13 to 18. Meanwhile, the 2026 “Shopping in China” International Consumption Season was launched concurrently.
The sixth CICPE has expanded in scale, with an exhibition space of 143,000 sq. meters, up 13,000 sq. meters from the earlier version. International displays account for 65 % of the entire, a rise of 20 proportion factors from final yr. (Xinhua/Pu Xiaoxu)
PWL stars proceed to shine on international stage after Season 5 return
New Delhi [India], April 16 (ANI): The profitable return of the Professional Wrestling League (PWL) earlier this 12 months continues to mirror strongly on the worldwide stage, as a number of Indian and worldwide wrestlers who featured within the blockbuster Season 5 have gone on to ship spectacular performances throughout main international competitions.
Held on the Noida Indoor Stadium in January, PWL Season 5 introduced collectively world-class wrestlers alongside established and rising Indian expertise, reaffirming its function as a premier aggressive platform in house circumstances, in accordance with a launch from PWL.
The impression of the league has since been evident within the performances of a number of grapplers who’ve excelled at worldwide tournaments, underlining the significance of a world-class home competitors construction.
Leading the cost has been Sujeet Kalkal, who has emerged as one of many world’s high wrestlers within the males’s 65kg class.
Currently ranked World No. 2 behind Iran’s reigning world champion and Olympic silver medallist Rahman Amouzad, Sujeet represented Delhi Dangal Warriors in PWL Season 5, ending runner-up after successful six of his seven bouts.
Since the conclusion of the league, Sujeet has received three consecutive worldwide gold medals, claiming titles on the Ranking Series occasions in Zagreb and Muhamet Malo earlier than clinching the Asian Championship crown in Bishkek, Kyrgyzstan, earlier this month.
In the ladies’s 53kg division, Meenakshi Goyat has emerged as one other main success story from PWL Season 5. Representing Punjab Royals, Meenakshi received all three of her bouts within the league earlier than carrying that momentum into the nationwide trials, the place she defeated Antim Panghal to safe her place within the Indian workforce.
She has since gone on to win silver medals at each the Muhamet Malo match and the Asian Championships in Bishkek, considerably strengthening her credentials on the worldwide stage.
Among the opposite standout performers, Olympic silver medallist Aman Sehrawat (males’s 61kg) of Tigers of Mumbai Dangals received silver medals in Zagreb and Bishkek, whereas Dinesh Dhankhad (males’s 125kg) of Punjab Royals claimed bronze medals in each occasions.
Neha Sangwan of Haryana Thunders additionally impressed with a silver medal at Muhamet Malo and a bronze in Bishkek.
One of probably the most encouraging performances got here from rising Indian star Abhimanyu within the males’s 70kg class. The 24-year-old CISF constable, who represented UP Dominators within the league, struck gold in Bishkek after defeating Mongolian legend Tomor-Ochiryn Tulga within the last — a former Asian Games champion and two-time world medallist.
The league’s affect has additionally been seen amongst worldwide stars. Canadian world medallist Karla Godinez Gonzalez, who represented Delhi Dangal Warriors, secured silver in Zagreb, whereas Japanese wrestling legend Yui Susaki, who was a part of the title-winning Haryana Thunders squad, added one other Asian title to her illustrious profession in Bishkek.
With the Asian Games and the World Championships scheduled for later this 12 months, the performances of PWL Season 5 wrestlers, significantly the Indian contingent, augur effectively for the nation’s prospects on the continental and international stage.
The continued success of athletes rising from PWL Season 5 additional reinforces the league’s function in strengthening India’s wrestling ecosystem and offering a high-performance platform for elite competitors. (ANI)
3 Golden Insights From NBC Sports’ Social Strategy During the Milan Winter Olympics
Nearly two months after its Legendary February, NBC Sports remains to be digesting all of the accomplishments from the 17 days of sports activities protection that includes Super Bowl LX, the Milan-Cortina Winter Olympics, and NBA All-Star Weekend.
During Tuesday’s program at ADWEEK’s Social Media Week, Justin Karp, vp of social media at NBC Sports, spoke engagingly on the Main Stage in regards to the classes his staff realized from one of many occasions NBC lined throughout Legendary February: the Winter Olympics.
“Our mantra all Games long was that our target audience was anybody with a smartphone,” stated Karp.
He spoke about how their govt and advertising and marketing management group empowered them to do issues in a different way, telling them to tear up the playbook and discover new, contemporary, and interesting methods to attach with long-time and new followers of the Olympics.
“Start the conversation, lead the conversation, and keep it going 24-7,” Karp added.
With occasions airing dwell through the day, NBC determined to deal with the 8 p.m. ET recap like a characteristic movie. This gave Karp and his staff the power to deal with the Olympics not solely as a sporting occasion, however as a cultural occasion, discovering relatable content material that might construct sufficient enthusiasm to maintain individuals going on a regular basis.
“Our social content strategy complemented the competition through context, celebrity, culture,” Karp stated. He added that this technique enabled his staff to show unimaginable moments right into a 24-hour, 7-day-a-week stream of fandom.
Their work revolved round three pillars through the two-week occasion: the primary being that the Olympics are the head of competitors, and you ought to be watching it. Second, the Olympics are enjoyable, and their content material and technique ought to mirror that. Finally, the Olympics are a cultural second that simply occurs to be sports activities, which suggests bringing in as many individuals as attainable in order that they are often a part of the second.
Despite being one of many remaining periods of the day, Karp had a virtually full room, with an attentive viewers keen to listen to in regards to the three insights his social media staff gained after the Olympics:
NBC’s three social insights embody:
- Everything revealed may very well be somebody’s first publicity to your model. It must be participating sufficient to seize the viewers.
- Don’t get caught off guard by a predictable occasion. Prepare upfront and reply shortly to all anticipated outcomes.
- Give your creators the guardrails, letting them know the boundaries inside which they will function, after which allow them to fly.
Karp concluded his session, noting that the corporate has already moved on to the subsequent huge factor: There are 833 days till the opening ceremony of the 2028 Summer Olympics in Los Angeles.
SharkNinja Hires Clinique’s Elizabeth Nolan as Chief Creative Officer
SharkNinja, the corporate behind the Shark and Ninja family merchandise manufacturers, has employed Elizabeth Nolan as chief inventive officer.
She was most not too long ago SVP and international inventive director at Clinique, the place she led visible merchandising, packaging, retail experiences, and digital platforms.
In her new function, Nolan will construct and lead a inventive workforce at SharkNinja, shaping how the corporate tells its tales throughout 36 product classes, starting from air fryers and vacuums to hair styling instruments and extra.
Nolan will report back to SharkNinka’s chief model and expertise officer, Michelle Crossan-Matos, who joined the enterprise from Ulta Beauty final yr.
FTC Orders WPP, Publicis, and Dentsu to Stop Alleged Brand Safety Collusion
Advertising giants WPP, Publicis, and Dentsu on Wednesday agreed to a settlement with the U.S. Federal Trade Commission and a handful of U.S. states over allegations that, since 2018, the teams illegally colluded to implement model security requirements that may direct advertisers’ budgets away from sure media platforms and publishers. Collusion on these model security requirements led to an efficient boycott of conservative media platforms, the federal government concluded.
“The ad agencies’ brand-safety conspiracy turned competition in the market for ad-buying services on its head,” FTC chair Andrew Ferguson stated in an announcement. “The antitrust laws guarantee participation in a market free from conduct, such as economic boycotts, that distort the fundamental competitive pressures that promote lower prices, higher quality products and increased innovation.”
Megan Fox Puts Men Through Deodorant School for Dr. Squatch
Dr. Squatch has teamed up with actress and mannequin Megan Fox to remind males there are more healthy decisions in the case of deodorant.
A brand new marketing campaign from the Unilever-owned males’s private care model, “Dr. Squatch’s Foundation for Odor eXcellence,” is a six-part collection starring Fox as Professor Fox, head professor at The Dr. Squatch Foundation for Odor Excellence, also referred to as The F.O.X. Dressed in a black leather-based outfit, she strolls by means of campus, educating her all-male college students on the virtues of pure private care merchandise with a mixture of innuendo and a driving crop.
In “Manliness 101,” Professor Fox instructions the classroom and tells her college students to “whip out your sticks.” When one scholar eagerly stands to unzip his pants, she clarifies, utilizing her driving crop for emphasis, that she means their deodorant sticks. She then explains the advantages of Dr. Squatch’s all-natural deodorant in comparison with artificial rivals.
“Our mission from the very beginning has been to inspire and educate men to be happier and healthier,” John Ludeke, chief model officer of Dr. Squatch, informed ADWEEK. “We want to find a way to connect and to capture people’s attention through really entertaining, fun content. Then once we have people’s attention, we can educate them on the different ingredients and why some of these things might be better.”
The marketing campaign will roll out globally throughout all main channels, together with TV, CTV, and social.
Finding a spot in tradition
Ludeke mentioned Dr. Squatch’s use of irreverence, humor, and intercourse attraction goes past grabbing consideration. When a model finds a spot in tradition, he mentioned, its id is amplified.
“We focus on the idea that average marketing communicates the product benefits, good marketing communicates outcomes, and great marketing communicates identity, emotion, and feeling,” he mentioned. “If we can be a brand that stands for something in culture and connects with people’s understanding of their own identity, that can be a powerful force for us.”
Calling All Soccer Fans: Axe Wants to See Your Craziest Game Day Outfits
Calling All Soccer Fans- Axe Wants to See Your Craziest Game Day Outfits
Source
The Critics Who Panned Justin Bieber’s Coachella Set Missed the Point
At Coachella, Justin Bieber opened a laptop computer, pulled up YouTube, and began scrolling by his personal movies.
He jumped between eras, performed outdated clips, sang alongside to earlier variations of himself. For a headlining slot, it felt unusual.
The critics who felt it was a letdown had been measuring the set in opposition to the incorrect factor.
Bieber didn’t stage a live performance that underdelivered. He staged a distinct format solely. This new format is constructed on the logic of a platform feed reasonably than a conventional setlist.
That shift started in 2012, when YouTube shifted its core metric from views to observe time. Creators tailored shortly, optimizing for retention, pacing, and viewers habits.
That shift formed a complete technology of content material makers, and now, we’re seeing it reshape inventive industries.
Hollywood is altering the way in which it tells tales
When Matt Damon and Ben Affleck appeared on Joe Rogan to advertise their Netflix movie The Rip, they described one thing that will’ve been unthinkable within the studio period: Netflix giving script notes tied on to platform habits.
Front-load motion within the first 5 minutes. Reiterate the plot as a result of viewers are on their telephones. These weren’t inventive instincts. They had been retention metrics translated into narrative construction. Platform logic doesn’t simply change distribution. It modifications how content material is made.
Bieber’s set adopted that very same logic. His catalog has been consumed and rediscovered by algorithmic distribution for greater than 15 years. His viewers experiences his work nonlinearly, in fragments, surfacing the second that matches the temper.
At Coachella, he made that archive the present, such that the stage grew to become one other floor for the feed. It was sequenced the way in which his viewers already engages together with his content material, not the way in which a touring manufacturing would bundle it.
Traditional artists design for phases. Creators design for platforms.
Brands and platforms have to rethink their content material technique
The polarized response reveals a deeper stress. When format shifts however expectations don’t, the hole reads as failure. It’s the identical friction Hollywood is navigating as platform-driven content material reshapes storytelling.
YouTube has been rebuilding dwell viewing inside YouTube TV with options like multi-view and real-time overlays, designed to make broadcast extra dynamic and navigable.
For manufacturers and platforms investing in dwell leisure, this modifications what these investments have to ship. The worth is not simply in spectacle. It’s in how the expertise interprets into the broader content material ecosystem and whether or not it generates moments that journey past the occasion itself.
The artists and types that determine this out won’t simply carry out at dwell occasions. They will design them in another way—as extensions of a platform presence reasonably than departures from it. Bieber could not have achieved that intentionally at Coachella. But he did it. And the response confirmed precisely how a lot additional the remainder of the trade has to go.
Why Sticking to the Same Format Led Subway Takes to Viral Success
Subway Takes, the Instagram account the place folks share their sizzling takes whereas driving the New York City Subway, has grown to greater than 2 million followers and booked A-list superstar visitors like Cate Blanchett and Jason Bateman.
And host Kareem Rahma isn’t altering the present’s premise or format, irrespective of how massive it will get.
“I’ve been always pushing against changing the show, against any new variation of it,” he mentioned on stage at ADWEEK’s Social Media Week in New York. “I’ve always been very aggressive about trying to keep the DNA of the show to be mostly independent comedians, independent writers, independent filmmakers, independent models, independent whatever, with a couple of bonafide celebrities.”
To him, that’s genuine to who you would possibly see driving the subway in New York: “You can go on the subway and see Ethan Hawke. Sometimes famous people take the subway.”
It’s this dedication to authenticity that has made Subway Takes a breakout social media success. Rahma solely books visitors he finds attention-grabbing—folks he would need to seize a beer with. His bar for good content material is, is he entertained?
“My filter is, am I having fun? If I’m being entertained, then I am successful,” he mentioned.
That typically means turning down celebrities or creators, even when they’re well-known or have massive follower counts. Recently, for example, Rahma turned down a pitch from DJ Tiesto as a result of he’s not considering EDM.
He has an analogous barometer for measuring success. Rather than falling into the “data trap” of metrics, which might “suppress creativity and innovation,” he stays centered on what motivates him creatively.
“Cultural relevance is really what you’re looking for in success,” mentioned Reza Izad, co-founder and co-CEO of Underscore Talent, which reps Rahma. “Are people sharing it? Are people engaging with it?”
Brands make ‘everything possible’
Staying true to the present’s model is very vital when partaking with different manufacturers. But Rahma mentioned he was by no means hesitant about bringing advertisers into Subway Takes. When he began, he was self-funding manufacturing at about $2,000 an episode.
“I wouldn’t be able to make the show without funding from brands, and I wouldn’t be able to then take some of that money and invest in new shows,” he mentioned. “The brand component of it makes everything possible.”
But in line with Izad, conserving a “rigid structure” is vital to profitable collaborations.
He described the way in which manufacturers can interact with Subway Takes as “very, very specific”: they will combine with the present’s “100% agree/disagree” format or co-develop a brand new content material collection with Rahma.
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