These are darkish days for French fry followers in Japan. In December, McDonald’s Japan introduced that it could be suspending gross sales of all French fry orders besides smalls because of a potato scarcity, and although they promised this might solely final just a few days, the chain has now mentioned that the rationing shall be persevering with.
The sound of the ensuing cries of unhappiness and rumbling of stomachs has apparently reached the ears of rival Japanese quick meals chain Freshness Burger, they usually’ve determined to declare themselves Japan’s spud saviors with a promotion merely referred to as “We’ve Got Potatoes!”
▼ The potatoes that Freshness Burger has
As the title implies, Freshness Burger desires everybody to know that they’ve acquired loads of French fry elements available, they usually’re not afraid to make use of them. So from now till Feb 27, Freshness Burger shall be growing the quantity of French fires in its common and large-size orders, in addition to its combo meals, by 25 p.c. What they gained’t be growing, although, is the price to prospects, as all costs will keep precisely the identical – you simply get a bigger potato portion.
But how is Freshness Burger capable of maintain its French fries flowing whereas McDonald’s isn’t capable of meet demand? Because of the place the 2 chains’ potatoes come from. McDonald’s potato rationing was triggered by flood harm on the port of Vancouver and pandemic-related worldwide delivery difficulties, because it will get its potatoes from North America. Freshness Burger, then again, sources its potatoes domestically, from Japan’s northern prefecture of Hokkaido, that means it doesn’t have to fret in regards to the infrastructure and worldwide border crossings complications that McDonald’s is coping with.
After spending the previous couple of weeks having to regulate to fewer French fries than regular, this sudden change of fortune for Japanese fry followers was trigger for celebration on Twitter:
“This makes me like Freshness Burger even more. They’re expensive, but their food is really good.”
“Freshness Burger makes my favorite fries, so I’m definitely going to go get some now.”
“They wait until you place your order to start cooking the fries.”
“More fries is nice and all, but I’d rather they build more branches.”
“More fries! This is awesome! So, where’s the nearest branch? I can’t remember…”
As alluded to within the feedback, Yokohama-based Freshness Burger doesn’t have anyplace near the variety of places that McDonald’s does. They’re not precisely uncommon, however you’re not as prone to randomly stumble upon one as you’ll the Golden Arches, and several other prefectures don’t have any Freshness Burger branches in any respect.
Freshness Burger is barely on the expensive facet for quick meals in Japan. A big order of fries will value you 380 yen at Freshness Burger, in comparison with 280 at McDonald’s, and Freshness Burger’s 540-yen Classic Burger is 150 yen dearer than a Bic Mac.
▼ Freshness Burger’s Classic Burger
Photo: Freshness Burger
McDonald’s bigger amount wants and decrease menu costs are most likely each the explanation why they selected to import their potatoes reasonably than use home provides, since North American agricultural organizations are likely to have higher economies of scale than Japanese growers. But think about 25 p.c extra fries, and Freshness Burger is certainly not a foul deal, and now we want they’d begin providing hash browns too.
Sources: PR Times, Twitter
Read extra tales from SoraNews24.
— Hash browns disappear from McDonald’s Japan branches as nation’s potato scarcity continues
— McDonald’s Japan’s French fry rationing prolonged for about one other month
— Survey ranks Japan’s hottest quick meals chains, McDonald’s surprisingly not No. 1
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