Tired of feeling digitally burned out, millennials and Gen Zers are battling anemoia: a eager for a previous they by no means bought to dwell. They’ve taken to analog issues like fountain pens, vinyl information, and movie cameras as Y2K tradition is thrust again into the highlight.
AMF, which operates bowling alleys throughout the U.S., is betting that it might capitalize on this nostalgic second.
On Tuesday (July 21), AMF kicked off a complete model refresh that touches every part from its social channels to the lanes themselves. With a artistic help from company DoBad (The Department of Branding and Design), AMF is conjuring a retro, midcentury fashionable vibe with an up to date brand, a brand new slogan, and a number of decor updates.