Amazon has quietly restructured its Associates program over the previous a number of months, slashing fee charges by as a lot as 50%, eliminating the milestone-based bonuses that rewarded high-performing publishers, and degrading the reporting instruments that associates relied on to optimize their campaigns, in keeping with seven publishers and companions with direct information of the modifications.
The modifications, which started rolling out in Asia-Pacific markets in late 2025 earlier than touchdown within the U.S. round March 9, had been by no means publicly introduced.
Publishers realized of them in particular person conversations with their Amazon account managers and have spent the previous two months absorbing the impression and weighing how aggressively to pivot to competing platforms.