CALGARY (October 17, 2022) – Alberta Distillers Ltd. (Alberta Distillers) is proud to announce the launch of Reifel Rye, a high rye whisky innovation steeped in history with a flavour profile that pays homage to the best ingredients Canada has to offer. Hitting shelves across the country this fall, Reifel Rye is poised to disrupt the growing Canadian whisky category with its local grain complexity, deep character, and unexpected depth.
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Key Takeaways:
- Alberta Distillers Ltd. (Alberta Distillers) is launching Reifel Rye, a high rye whisky innovation steeped in history with a flavour profile that pays homage to the best ingredients Canada has to offer.
- Reifel Rye is hitting shelves across Canada this fall.
- Tasting notes: Aroma: Banana bread, notes of burnt sugar, caramel, and pudding. Taste: Notes of toffee, vanilla, and crème brulee, balanced with warm pear and dark chocolate. Finish: Warm and lingering.
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About Alberta Distillers Ltd.
Calgary-based Alberta Distillers Ltd. is one of the few remaining 100 per cent Canadian rye whisky producers in North America. They have produced quality whisky for over 50 years. The Alberta Premium brand has a strong focus on heritage and western rural values and has won numerous prestigious awards for its excellent quality.
About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin, and Courvoisier cognac, as well as world renowned premium brands including Knob Creek and Basil Hayden’s bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith and Roku gin, and Midori liqueur.
Contacts:
Kim Banjac
416-528-0414
kim@praxispr.ca
Demi Beaumier
705-465-6024
demi@praxispr.ca
Source: Alberta Distillers
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