New Delhi [India], August 18 (ANI): Tero Entertainment on Tuesday launched 3×3 Quest India 2026, backed by the Basketball Federation of India (BFI) and endorsed by FIBA, aiming to construct a aggressive pathway for younger Indian basketball gamers whereas making a sports-entertainment ecosystem across the fast-paced Olympic format.
The 3×3 Quest India 2026 shall be held on September 12 and 13,, at DLF Promenade – Emporio in New Delhi. The occasion is organised by Tero Entertainment and Tero India, with assist from FIBA, the Basketball Federation of India (BFI) and the Delhi Basketball Association (DBA).
On Tuesday, the press convention introduced collectively management from Tero Entertainment alongside key stakeholders from India’s sports activities ecosystem, together with representatives from FIBA, the Basketball Federation of India (BFI), and the Tero India staff, to unveil the imaginative and prescient, format, and roadmap for 3×3 India. The occasion additionally featured the official unveiling of the 3×3 Quest India 2026 trophy and jersey.
Unlike conventional five-on-five basketball, 3×3 is performed on a half-court with a relentless 12-second shot clock. Games final simply 10 minutes or finish the second a staff hits 21 factors. It’s a fast-paced, action-packed, continuously transferring high-energy sport designed round talent and approach.
With DJs spinning all through FIBA 3×3 occasions and followers sitting proper on the baseline, the game naturally blends elite athleticism with road tradition. Since its Olympic debut at Tokyo 2020, 3×3 has quickly developed. It captivated audiences at Paris 2024, is about to develop from eight to 12 groups on the Los Angeles 2028 Games, and stays a staple of the Commonwealth Games.
For Tero Entertainment, this distinctive intersection makes India the last word launchpad.
Brian L. Marcar, Managing Director & Founder, Tero Entertainment, in the course of the occasion mentioned, ‘India represents one of many greatest alternatives for 3×3 wherever on the earth. India has an extremely younger inhabitants, an unlimited urge for food for sport, and a era discovering tradition, engagement and leisure in totally new codecs. What attracted us to 3×3 is that the competitors is simply the heartbeat; round it, you’ve gotten music, creators, and an environment folks wish to be a part of. That intersection of sport and leisure is one thing Tero understands deeply. For many years, we have now created experiences throughout sports activities, worldwide music, tv, and leisure. We consider India has the potential to grow to be one of many nice 3×3 markets globally, and Quest India is the place that journey begins,’ the discharge mentioned.
Building from the bottom up, Chandrakant Singh, MD & CEO, Tero India, mentioned, ‘Our ambition is to construct 3×3 in India from the grassroots stage. That means creating extra alternatives for younger gamers to find the sport, compete frequently and develop via a transparent development of aggressive occasions. At the identical time, gamers must see the place that journey can lead. At the best stage, 3×3 connects to elite worldwide competitions and the worldwide 3×3 circuit. We wish to assist construct bridges to these ranges, so a younger participant can uncover the sport domestically and climb to a a lot greater horizon.’
Tom Siwannamai, 3×3 Sports Presentation Manager, FIBA, mentioned, ‘FIBA and Tero share a powerful imaginative and prescient for the expansion of 3×3. Tero has confirmed expertise delivering worldwide 3×3 occasions, and we’re happy to assist their entry into India alongside BFI. Together, we are able to create a powerful platform for the game’s long-term progress.’
3×3 Quest India 2026 marks step one in Tero’s longer-term imaginative and prescient for the game in India. Beginning in Delhi, the ambition is to develop participation, create extra high-level aggressive alternatives and construct a platform that connects Indian gamers and groups with the broader world 3×3 ecosystem. The purpose will not be merely to stage a profitable first occasion however to assist set up India as an essential a part of the way forward for 3×3.
3×3 Quest India 2026 will see a number of groups compete over two days, with matches run in a knockout format constructing to quarter-finals, semi-finals, and a closing. The successful staff will earn the chance to compete on the FIBA 3×3 World Series in Mongolia, giving Indian gamers their first entry to official FIBA rating factors. Tero Entertainment is particularly launching with Quest, a FIBA-sanctioned competitors, in order that participation and efficiency translate into worldwide rating recognition for the gamers, a pathway presently unavailable to most Indian 3×3 gamers, who’ve largely competed solely in home, unranked codecs.
Further particulars on collaborating groups, competitors format, leisure programming and fan entry shall be introduced forward of the occasion. (ANI)