In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter converse with Nicolle Pangis, VP of UCAN promoting at Netflix, about constructing an promoting enterprise inside one of many world’s most influential media corporations.
Nicolle shares why the way forward for streaming promoting will rely upon stronger information collaboration, interoperable measurement, and AI-powered infrastructure.
She additionally discusses the evolution of linked TV measurement, the rising function of fresh rooms and information integrations, and the way Netflix is considering turning viewers engagement and fandom into measurable enterprise outcomes for advertisers.
Key takeaways:
- Advertisers can not depend on siloed measurement methods if they need a transparent view of efficiency throughout streaming and retail ecosystems.
- AI-driven promoting is determined by linked, interoperable information, not simply automation.
- Premium viewers engagement solely turns into precious when platforms can join it to measurable outcomes.