Fujitsu Limited and Umios Corporation have accomplished a pilot venture for an digital traceability system designed to trace and visualize seafood distribution data. The initiative, performed on February 1, 2026, targeted on bluefin tuna farmed by the Umios Group in Wakayama Prefecture, Japan. This system permits customers to confirm distribution particulars from farm to retail by way of smartphone, aiming to fight unlawful, unreported, and unregulated (IUU) fishing.
The venture demonstrated the system’s effectiveness, with plans to implement it for choose fish species by fiscal 12 months 2027. As world demand for seafood rises, pushed by inhabitants progress and well being tendencies, the necessity for sustainable marine assets has change into pressing. The system presents a mechanism to show non-involvement with IUU fishing, a essential situation as nations tighten marine useful resource administration.
During the pilot, customers may entry the manufacturing historical past of bluefin tuna at Okuwa Co., Ltd. Izumi-Oda Store in Osaka Prefecture. A survey of 35 members revealed that 91% would take into account this data when buying, 77% felt it elevated belief, and 77% have been keen to pay extra for traceability. These findings recommend that digital traceability provides worth to seafood merchandise.
Fujitsu and Umios plan to develop the system to different fish species and improve its capabilities throughout the provision chain. This effort is a part of Fujitsu’s broader technique to boost company worth and guarantee useful resource sustainability by cross-industry traceability options.