The Numbers
$847 million: Revenue for This fall 2025, up 14% year-over-year. Growth slowed in comparison with 22% YoY in This fall 2024.
$2.9B: Revenue for 2025, up 18% YoY, down from 26% in 2024.
$2.9B: Revenue for 2025, up 18% YoY
$678 million: Revenue steerage for Q1 2026.
Almost 100%: The variety of shoppers utilizing its core platform Kokai. The Trade Desk has beforehand acknowledged it plans to maneuver all shoppers to Kokai by finish of 2025.
Watercooler Talk
CEO Jeff Green pointed to weak point amongst client packaged items and automotive advertisers—two sectors that collectively account for greater than 1 / 4 of The Trade Desk’s enterprise—as a key issue weighing down development. He mentioned some manufacturers in these classes have pulled again on promoting and shifted towards cost-cutting amid macroeconomic pressures, together with inflation and tariff uncertainty, developments that started within the second half of 2025 and have continued into this 12 months.
On the AI entrance, Green mentioned each engineer at The Trade Desk is utilizing AI instruments to put in writing or take a look at code and drive productiveness. The firm plans to launch an agentic AI framework for companions in 2026, although he stopped wanting sharing specifics.
When an analyst pressed Green if The Trade Desk has the size in the case of deploying AI to compete with Amazon or Google’s DV360, Green responded saying “this is a game of winning trust. It’s over a trillion-dollar TAM—there’s plenty to focus on, and you don’t make it a part-time job. All of those companies—their DSPs are part-time jobs. Their AI efforts and cloud products are at odds with them owning the DSP.”
The Trade Desk reorganized its go-to-market method round a “brand-first” mannequin, Green mentioned, with “unified teams” now chargeable for each enterprise growth and spend activation. Green added that the transfer will increase the variety of advertisers it really works with immediately whereas eliminating overlapping protection between company and advertiser groups.
These modifications come as company giants together with Dentsu and WPP pulled the plug on OpenPath–The Trade Desk’s most carefully watched know-how initiatives–over management and transparency issues, ADWEEK beforehand reported.
The know-how was a key subject on right now’s investor name, with an analyst asking about its future. Green defended OpenPath, saying: “When there is a supply chain that is inefficient and opaque, having a more efficient one next to it proves in an A/B test that B is less efficient. OpenPath is meant to be competitive. At a moment where many agencies are focused on principle-based buying—not doing as good of a job representing their clients—and SSPs are convoluting the ecosystem, spending much of their time trying to exploit it.”
Meanwhile, CTV stays central to The Trade Desk’s technique, with the corporate highlighting premium stock, live-event alternatives resembling NBCUniversal’s 2026 Winter Olympics.