After shaking up upfront week in 2025, Amazon is bringing some stability to its presentation this 12 months.
At the Consumer Electronics Show (CES) on Monday, Amazon Ads introduced it’s coming again to upfront week, presenting on Monday, May 11, at 6:30 p.m. ET on the Beacon Theatre in New York City. There may also be a digital possibility for many who can’t attend stay.
Among the highlights, the corporate will concentrate on new adtech capabilities, its stay sports activities choices, and its leisure stock, whereas showcasing expertise from Prime Video, Prime Sports, Amazon MGM Studios, Twitch, Wondery, and Amazon Music. The firm may also showcase how its advertisers attain a median month-to-month ad-supported viewers of greater than 300 million shoppers within the U.S. throughout its owned-and-operated properties and third-party provide.
“Brands are seeking premium content, supported by advertising solutions that are simpler, faster, and performance-driven,” Alan Moss, vp, world advert gross sales, Amazon Ads, stated in an announcement. “By pairing Amazon’s incredible content portfolio with authenticated audience signals and dynamic creative capabilities, we’re helping advertisers deliver more relevant messages to consumers across the full funnel—while driving best-in-class performance and business impact.”
Amazon, which initially offered on Tuesday throughout upfront week, switched to Monday evenings finally 12 months’s upfront, inflicting a stir amongst publishers and a few minor schedule reshuffling. Notably, Telemundo moved its standard Monday night time occasion to Tuesday, which it is going to do once more in 2026.
Speaking with ADWEEK just lately, Moss stated CES is the beginning of upfront conversations with advertisers, the place the corporate listens greater than it pitches to grasp shoppers’ wants for the 12 months.
“It’s the opportunity to start talking about how we can help them to realize those goals, and—as they’re thinking about them—building a path to the upfronts and what’s coming,” Moss stated.
The exec additionally outlined among the priorities mentioned in closed-door conferences with shoppers, together with showcasing its Authentication Graph, which the corporate says has authenticated attain throughout 90% of U.S. households; creating extra worth from premium publishers programmatically; getting manufacturers nearer to stay sports activities by built-in partnerships; and activating campaigns throughout AI-powered codecs.